TiVo Taps Tara Maitra to Advance Content Strategy

TiVo Taps Tara Maitra to Advance Content Strategy

ALVISO, Calif., Nov. 16 /PRNewswire-FirstCall/ -- TiVo Inc. (NASDAQ:TIVO), the creator of and a leader in television services for digital video recorders (DVR), today announced the appointment of Tara Maitra as vice president, general manager of content services. In this role, Ms. Maitra will be responsible for developing unique content offerings for broadband delivery and relationships with content companies. She will report to Edward Lichty, vice president of corporate development.

"Tara's blend of industry relationships, deal-making skills and experience with new media platforms will enhance our efforts to creatively deliver best- in-class content over broadband to the television and attract new audiences for TiVo," explained Edward Lichty.

"Tara has demonstrated throughout her career the ability to put together unique content relationships, on a cost efficient basis, providing a great way to promote new offerings to the television viewer," said TiVo CEO Tom Rogers. "TiVo is very fortunate to have her expertise brought to this very important new role for the company."

Previously, Ms. Maitra served as senior director of content development at Comcast, where she was responsible for day-to-day operations of Select on Demand, a collection of new niche non-linear networks delivered via video on- demand and broadband. Ms. Maitra helped to create new channels through partnerships, acquisitions and original programming.

Prior to Comcast, Ms. Maitra was executive vice president, general manager of Primedia Digital Video, where she developed on-demand and broadband video businesses for Primedia's established print franchises. Her accomplishments include launching video services on Comcast and Real Networks.

Ms. Maitra also held a series of editorial and management positions at NBC, including vice president, general manager of CNBC/Dow Jones Business Video. There she helped build and manage one of the first profitable streaming video web sites to offer financial content thru both subscription and syndication models.

Ms. Maitra earned her BA in Journalism and Psychology from Washington and Lee University in Lexington, Virginia.

About TiVo Inc.

Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

NOTE: TiVo, Season Pass, WishList, Series2, TiVoToGo, 'TiVo, TV your way.' and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. worldwide.

This release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo's business, services, business development, and future product strategy. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under "Factors That May Affect Future Operating Results" in the Company's public reports filed with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K for the fiscal year ended January 31, 2004, and the Quarterly Reports on Form 10-Q for the quarters ended April 30, 2004 and July 31, 2004. The Company cautions you not to place undue reliance on forward- looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

Source: TiVo Inc.

CONTACT: Jeffrey Weir of Sloane & Company, +1-212-446-1878, or
jweir@sloanepr.com, for TiVo Inc.

Web site: http://www.tivo.com/

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