Taubman Gives Holiday Shoppers a Sneak Peek Into the Land of Narnia, Including Costumes, Props - and 300 Pounds of Snow

Taubman Gives Holiday Shoppers a Sneak Peek Into the Land of Narnia, Including Costumes, Props - and 300 Pounds of Snow

Walt Disney Pictures and Walden Media's upcoming film The Chronicles of Narnia: The Lion, The Witch and The Wardrobe hits malls nationwide as new interactive experience

BLOOMFIELD HILLS, Mich., Nov. 3 /PRNewswire-FirstCall/ -- A groundbreaking, multi-sensory experience based on the new Walt Disney Pictures/Walden Media upcoming film, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, brings Hollywood to the mall for the holidays this year.

(Logo: http://www.newscom.com/cgi-bin/prnh/20051005/TAUBMANLOGO )

Experience the Magic of The Chronicles of Narnia: The Lion, The Witch and The Wardrobe in the Snow Globes at 11 Taubman (NYSE:TCO) shopping centers nationwide opening Nov. 15. The new "snow globe" holiday decor lets visitors pass through the magic wardrobe and into the Land of Narnia -- a 20-foot- diameter snow globe complete with falling snow.

Through the Wardrobe

En route to Narnia, they'll encounter other giant snow globes, life-like figures and Narnia movie props and costumes directly from the film set. Cast members will welcome visitors via special greetings made exclusively for the experience, and director Andrew Adamson will take them on a video tour behind- the-scenes of the movie, which hits U.S. theaters Dec. 9.

They'll feel the same blast of cold that Lucy and Edmund felt when they stepped into Narnia, and experience the same theatrical snow in the magical Land of Narnia, where they'll see a sneak peak of Narnia movie footage.

Before leaving Narnia, guests can pose for a "green-screen" photo that captures the experience forever by making those in the picture look like they're standing in a wintry scene from the film, or they can pose with Santa who will be sitting nearby. Package prices are available at the shopping center.

The display runs through Jan. 8 at the following shopping centers: Beverly Center (Los Angeles), Cherry Creek Shopping Center (Denver), Dolphin Mall (Miami), Fair Oaks (Fairfax, Va.), International Plaza (Tampa, Fla.), MacArthur Center (Norfolk, Va.), Northlake Mall (Charlotte, N.C.), The Mall at Short Hills (Short Hills, N.J.), Westfarms (Farmington, Conn.), The Mall at Wellington Green (Wellington, Fla.) and The Shops at Willow Bend (Plano, Tex.).

"Our snow globe experience will be the first of many holiday displays featuring different, innovative entertainment components each year at our shopping centers," says Karen Mac Donald, Taubman director of communications. "We can't think of a better kick-off for this exciting new family tradition than The Chronicles of Narnia: The Lion, The Witch and The Wardrobe."

Celebrating the Narnia Experience

Kodak has joined Taubman shopping center's celebration of Narnia with their Kodak Holiday Sweepstakes. One shopper at each of the participating malls will win an all-inclusive London trip for two to the movie's Dec. 7 world premiere in London, England.

After the grand prize drawing Nov. 20, the contest continues through Dec. 31, giving those who register the chance to win great Kodak and Narnia prizes, including passes to The Chronicles of Narnia movie; Kodak EasyShare digital cameras, memory cards, photo books, printer docks and discount coupons; a Narnia soundtrack, poster and books; and a PlayStation(R) 2 Narnia game.

In addition, many of the malls will be awarding additional prizes.

Special for Opening Day

The first 100 visitors at each shopping center when the experience debuts Nov. 15 will receive a free copy of The Chronicles of Narnia: The Lion, The Witch and The Wardrobe book and Turkish Delight candy, which plays a key role in the film.

Local personalities and celebrities will read the first chapter of The Chronicles of Narnia: The Lion, The Witch and The Wardrobe to early visitors at each participating shopping center on opening morning. Many of the centers will also host additional activities.

Taubman is a proud supporter of Reading Is Fundamental (RIF) and children's literacy. In honor of Children's Book Week, Nov. 14 to Nov. 20, a contribution will be made to RIF, the nation's oldest and largest children's literacy nonprofit organization. RIF motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. For more information about Reading Is Fundamental and to access reading resources, visit RIF's website at http://www.rif.org/ .

Santa, of course, has a gift for everyone -- the Kodak Souvenir Snow Globe/photo holder -- who visits him through Dec. 24.

THE CHRONICLES OF NARNIA: THE LION, THE WITCH AND THE WARDROBE, and all book titles, characters, and locales original there to are trademarks and are used with permission. (C) 2005 DISNEY ENTERPRISES, INC. AND WALDEN MEDIA, LLC. All rights reserved.

Taubman Centers, a real estate investment trust, owns and/or manages 23 regional and super regional shopping centers in 11 states. The company is headquartered in Bloomfield Hills, Mich.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20051005/TAUBMANLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Taubman Centers, Inc.

CONTACT: Karen MacDonald, Director, Communications of Taubman Centers,
Inc., +1-248-258-7469, kmacdonald@taubman.com

Web site: http://www.taubman.com/
http://www.rif.org/

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