ABSOLUT(R) VODKA Brings the Ultimate Bar to the 6th Annual Latin GRAMMY(R) After-Party

ABSOLUT(R) VODKA Brings the Ultimate Bar to the 6th Annual Latin GRAMMY(R) After-Party

The Official Spirit Mixes the Greatest Latin Music Artists and ABSOLUT(R) Drinks to Cap the Night's Festivities

NEW YORK, Nov. 3 /PRNewswire-FirstCall/ -- ABSOLUT(R) Vodka, the official Spirit of this year's Latin GRAMMY(R), will add its distinctive sense of style and fun to the official Latin GRAMMY after-party with the illuminated ABSOLUT(R) BAR. The after-party will feature a true ABSOLUT experience -- from the drinks to the decor to the partygoers. The statuesque and dazzling Sofia Vergara will blaze through the party with Award winning Latin Hip-Hop band Akwid. This trio will spice up the party while ABSOLUT keeps the drinks flowing. THE ABSOLUT BAR will feature the latest "it" cocktails, including Atrevete, Coqueta and Antojo, as well as seven of ABSOLUT's evocative flavors. The celebration kicks off at 8:00 PM sharp on the glittery balcony of the Pacific Design Center, with views of Hollywood and beyond.

"Latin GRAMMYs and ABSOLUT(R) make the perfect duo; both celebrate Latin culture and musical achievement, which is why this marquee sponsorship is perfect for our brand. The ABSOLUT(R) BAR will complement the glamour of the evening's festivities," said Matthias Aeppli, Vice President of Marketing for the Absolut Spirits Company, Inc.

The 6th Annual Latin GRAMMY Awards will be broadcast live on the Univision Network (8 p.m./7c) from the Shrine Auditorium in Los Angeles on Nov. 3. The after-party will begin immediately following the show.

ABSOLUT(R) VODKA is a premium vodka and the third largest international spirits brand in the world. ABSOLUT continues to lead the flavored vodka segment with the first and third best selling brands, ABSOLUT CITRON(R) and ABSOLUT MANDRIN(R), respectively. Since the introduction of ABSOLUT PEPPAR(R) in 1986, its first flavored vodka, the ABSOLUT Family has continued to excite the category with flavors like ABSOLUT MANDARIN, ABSOLUT CITRON, ABSOLUT KURANT(R), ABSOLUT VANILIA(TM), ABSOLUT RASPBERRI(TM) and ABSOLUT APEACH. To maintain premium quality all ABSOLUT VODKA is made using a continuous distillation process and created from all natural ingredients in Ahus, Sweden.

About The Absolut Spirits Company, Inc.

The Absolut Spirits Company, Inc., headquartered in New York, is a subsidiary of V&S Group and operates under the auspices of V&S Absolut Spirits in Stockholm, which produces and markets ABSOLUT VODKA, ABSOLUT CUT, Level Vodka, DANZKA Vodka, FRIS Vodka and Plymouth Gin. The Absolut Spirits Company, Inc. imports ABSOLUT VODKA, Level, DANZKA Vodka and Plymouth Gin in the US and distributes the brands through FutureBrands LLC, a joint venture with Jim Beam Brands.

About the Latin Recording Academy

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.grammy.com.

www.absolut.com. ENJOY WITH ABSOLUT RESPONSIBILITY(TM).

Press Contacts:
Jeffrey Moran Andrea Sahakian
The Absolut Spirits Company Axis / The Multicultural Agency
212.641.8720 917.593.1397
jeffrey.moran@absolut.comasahakian@theaxisagency.com

Source: Absolut Spirits Company, Inc.; Latin Recording Academy

CONTACT: Jeffrey Moran of The Absolut Spirits Company, +1-212-641-8720,
jeffrey.moran@absolut.com; or Andrea Sahakian of Axis / The Multicultural
Agency, +1-917-593-1397, asahakian@theaxisagency.com, for Absolut Spirits
Company, Inc. and Latin Recording Academy

Web site: http://www.absolut.com/

Web site: http://www.grammy.com/

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