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International Entertainment News

Wednesday, November 16, 2005

ShortTV Deploys First U.S. Application of Consumer Generated Video Messages for Cell Phones Through WizWak.com

ShortTV Deploys First U.S. Application of Consumer Generated Video Messages for Cell Phones Through WizWak.com

mBlox Makes ShortTV's Unique Video Greetings Available on U.S. Cell Phones

NEW YORK, Nov. 16 /PRNewswire/ -- ShortTV, Inc. announced today that it has launched the first publicly available video greetings to U. S. subscribers of ATT/Cingular, Verizon Wireless, Sprint, and T-Mobile who own video capable cell phones. Visitors can now order greeting videos and send cool 3D video messaging to each other via cell phone. This new service is being launched under ShortTV's latest website called WizWak.com.

Leveraging mBlox's global mobile transaction network, ShortTV developed a cross network platform that enables it to video stream content via all networks that have 3G services.

Based on avatars, or virtual representations of people, animals and characters, users can enter any text message which automatically becomes spoken by the avatar when the message is played. In addition to its 3D video messaging system and current library of videos, WizWak.com is in the process of producing 300 greeting videos.

"These short greeting videos are specially written and produced for cell phone users. We expect them to generate considerable interest. They bring an entirely new experience and capability to U.S cell phone owners," said Roland Dib, CEO of ShortTV.

"The video content that ShortTV has created reflects the high level of maturity both on the part of the carriers to support 3G media and the US market to receive it. 3G media is very appealing to younger, tech savvy cell phone users and ShortTV is definitely a leader in this trend toward greater implementation of this rich message form," said Jay Emmet, mBlox President of Americas.

About Short TV Inc.

Short TV, Inc. is a 7 year old entertainment company and leader in the short film industry. Their technology is available for licensing through WizWak.com.

About mBlox Inc.

mBlox is the world's largest mobile transaction network. Specializing in the commercial and technical complexities of mobile payment and message transmission, mBlox is in the business of connecting companies with customers. The result of this dedicated attention to messaging services is that mBlox delivers comprehensive and reliable SMS transport and financial settlement services. With an international network of offices, mature operator relationships and carrier-grade infrastructure, mBlox powers mobile business. mBlox Inc. is headquartered in San Francisco and London, with offices across Europe. For further information visit http://www.mblox.com/ .

For more information, or to schedule an interview with ShortTV, contact Gregg@ShortTV.com

For more information, or to schedule an interview with mBlox, contact jennifer@abelsongroup.com

Source: Short TV, Inc.

CONTACT: Gregg Dearth of Short TV, Inc., +1-718-439-3135, or
Gregg@ShortTV.com

Web site: http://www.shorttv.com/

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