Just In Time for The Holidays NBC's 'The Apprentice: Martha Stewart' Features The Perfect Gift Idea On This Week's Episode

Just In Time for The Holidays NBC's 'The Apprentice: Martha Stewart' Features The Perfect Gift Idea On This Week's Episode

Alexis Stewart Considers What to Get the Person Who Has Everything

Buy New Tassimo(TM) Hot Beverage System and Get Two Mugs Free*

TARRYTOWN, N.Y., Nov. 16 /PRNewswire/ -- Only weeks away from the program's season finale, the seven remaining candidates on "The Apprentice: Martha Stewart" try once again to outshine each other and ultimately receive a coveted position with Martha Stewart Living Omnimedia tonight on NBC from 9 - 10PM ET/PT. On tonight's episode two teams race to create what they believe is the ultimate retail space to sell one of the hottest products to hit the market this year - the Tassimo Hot Beverage System from Kraft Foods.

A dream machine for holiday entertaining and the perfect holiday gift, Tassimo is a unique system that allows consumers to prepare an assortment of hot beverages including coffee, tea, espresso, hot chocolate and even cappuccino and latte with real milk, all conveniently at home.

Providing quality and taste for discerning palates, as well as the convenience of having a variety of drinks at your fingertips in about 60 seconds, Tassimo one-cup preparation ensures no mess, leftovers or delays associated with outdated brewing systems.

Unlike some other single-serve brewers, Tassimo uses real liquid milk to create the dense foam or frothy milk for cappuccinos and lattes, eliminating the need for a complicated steam wand or frothing attachment.

"Tassimo combines quality brands, convenience and unique technology to provide the ultimate in-home hot beverage experience," said Lorraine Hansen, Tassimo Vice President. "It's like having your own coffeehouse at home."

The winning team on tonight's "The Apprentice: Martha Stewart" episode wins by a landslide, and viewers can join in on the Tassimo experience when they log onto www.yahoo.com to purchase Tassimo. As a special offer, viewers will receive a mail in rebate for two free mugs, while supplies last, with every purchase online or at stores such as Macy's, Bloomingdales, Filenes and Marshall Field's as well as specialty retail locations including Linen's 'n Things and Bed Bath & Beyond. Video clips of tonight's show will run in select stores.

Following the episode, the "original apprentice," Alexis Stewart, Martha Stewart Living Omnimedia, Inc. Consultant, mentioned how much easier holiday entertaining at the Stewart house would be with Tassimo - and what a great holiday gift Tassimo would be for the person who has everything.

The Tassimo system has two key components: the Tassimo brewing machine and proprietary Tassimo discs (T-DISCS). Through Tassimo's smart technology, the machine's microprocessor reads the barcode printed on the T-DISC label after it is inserted into the machine and automatically calculates the correct water quantity, brewing time and temperature to prepare the perfect beverage. All of the brewing happens inside the T-DISC. An inverse flow of filtered water guarantees optimal flavor with virtually no clean up or residue from previously made beverages.

Providing a menu of delicious and favorite brands such as Gevalia(R) coffees, Twinings(R) teas and Suchard(TM) hot chocolate, each T-DISC(R) contains a precisely measured amount of coffee, tea, chocolate or real liquid milk and is sealed to protect the flavors inside.

Tassimo sells for a suggested retail price of $169.99. T-DISCS can be purchased where the machines are sold, with the suggested retail price ranging from approximately $6.49 - $9.99, depending upon the beverage type, package size and brand. The machine and the entire line of T-DISCS are also available for purchase online at Tassimo.com and popular e-retail sites.

The machine is made by Saeco International Group S.P.A., the largest independent manufacturer of espresso makers in the world. It adheres to the high quality standards of Braun who will distribute and service Tassimo. Braun is a division of the Gillette company and a worldwide leader in innovative, high-quality small domestic appliances.

About Kraft Foods

Kraft Foods markets many of the world's leading food brands, including Kraft(R) cheese, Nabisco(R) cookies and crackers, JELL-O(R) and Toblerone(R), in more than 150 countries.

About Braun

Germany-based Braun GmbH, a subsidiary of The Gillette Company, manufactures a wide variety of products that marry innovation, reliability and creative design, ranging from electric shavers to personal diagnostic appliances, and from oral care products and beauty products to household appliances. Braun products enjoy worldwide distribution.

*while supplies last

NOTE: Digital photo images of the products are available by contacting Mindy Carton of DVC Public Relations at 973.331.0663.

Source: Kraft Foods

CONTACT: Mindy Carton of DVC, +1-908-331-0663, mcarton@dvc.com

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