LiveWorld Provides Most Simulcast Live Events for Travel Channel's Most Haunted Series

LiveWorld Provides Most Simulcast Live Events for Travel Channel's Most Haunted Series

Full-Service Online Community Agency Delivers Unique Internet Programming for Travel Channel, Part of Discovery Networks US

LOS GATOS, Calif., Nov. 16 /PRNewswire-FirstCall/ -- LiveWorld, Inc. (Pinksheets: LVWD.PK) (www.liveworld.com) today announced it provided Travel Channel, part of Discovery Networks US with a series of live Internet Interactive webcasts simulcast with live TV programming over the four day Halloween weekend.

"Discovery is pioneering the integration of live Internet and live TV programming," said Peter Friedman, LiveWorld's Chairman and CEO.

This series of live Internet events was developed specifically for the Travel Channel's Halloween live TV series, Most Haunted. Audience members in the US and UK were able to submit questions in real time, a select set of which were answered in real time, live on TV.

"The Travel Channel is quickly positioning itself as a leader in synergizing our live television broadcasts with interactive components on our website," said Patrick Younge, executive vice president and general manager, Travel Channel. "LiveWorld's integrated, real time and scalable abilities helped Most Haunted Live become the network's most successful online/television collaboration to date."

About LiveWorld, Inc.

LiveWorld is a leading full service online community agency that creates, operates, and manages loyalty marketing, customer support, and business intelligence communities based on the Company's unique community applications platform and strategic community model. LiveWorld solutions enable Fortune 1000 companies to strengthen customer relationships, increase revenues, and reduce costs. Clients include companies such as America Online, A&E Television Networks, AOL UK, BEA Systems, eBay, The Campbell Soup Company, Discovery Communications, Dove, HBO, Intel, Intuit Inc., MINI Cooper USA, PayPal, QVC, Slim-Fast, The Walt Disney Company, and Warner Brothers. LiveWorld is headquartered in Los Gatos, California and deploys its services in over 30 country-language combinations.

About Discovery Communications, Inc.

Discovery Communications is the leading global real-world media and entertainment company. Discovery has grown from its core property, the Discovery Channel, first launched in the United States in 1985, to current global operations in more than 160 countries and territories with 1.3 billion cumulative subscribers. DCI's over 90 networks of distinctive programming represent 25 network entertainment brands including TLC, Animal Planet, Travel Channel, Discovery Health Channel, Discovery Kids, Discovery Times Channel, The Science Channel, Military Channel, Discovery Home Channel, Discovery en Espanol, Discovery Kids En Espanol, Discovery HD Theater, FitTV, Discovery Travel & Living (Viajar y Vivir), Discovery Home & Health and Discovery Real Time. DCI's other properties consist of Discovery Education and Discovery Commerce, which operates 120 Discovery Channel Stores. DCI also distributes BBC America in the United States. DCI's ownership consists of four shareholders: Discovery Holding Company (NASDAQ:DISCA)(NASDAQ:DISCB), Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the Company's Founder and Chairman.

Source: LiveWorld, Inc.

CONTACT: Peter Friedman of LiveWorld, Inc., 1-800-514-2060

Web site: http://www.liveworld.com/

-------
Profile: intent