Groove Mobile Teams With T-Mobile Hungary to Meet Growing Demand for Mobile Music Downloads

Groove Mobile Teams With T-Mobile Hungary to Meet Growing Demand for Mobile Music Downloads

Deal Marks Groove Mobile's 7th international Mobile Music Installation: New Service Launched Every 60 Days

T-Mobile Hungary's 4 Million Subscribers to Have On-Demand, Real-Time Access to Hit Songs from Leading Labels

ANDOVER, Mass and BUDAPEST, Hungary, Nov. 16 /PRNewswire/ -- Groove Mobile, the mobile music provider with the world's largest international footprint, today announced their launch of a full-track mobile music download service with T-Mobile Hungary. T-Mobile Hungary is the largest wireless operator in Hungary, with more than 4 million subscribers. With this launch, Groove Mobile further extends their global reach, now having access to over 77 million mobile phone subscribers worldwide.

"We welcome T-Mobile Hungary to our growing family of carriers", said Bathsheba Malsheen, President and CEO of Groove Mobile. "Groove Mobile is meeting the demands of music fans by offering more music from more labels to more customers worldwide than anyone else."

With full-length tracks from Warner, and EMI, T-Mobile's customers will now have access to a library of complete songs across multiple music genres. And with Groove Mobile's advanced features, subscribers are able to browse, preview, download and virally share smash hits from a huge number of artists.

"Demand for mobile music in Hungary is strong, and thanks to Groove Mobile, our subscribers will now have immediate, on-demand access to the music they crave," said Csaba Bothe, T-Mobile Hungary's Executive Director. "We are pleased to add mobile music downloads to the growing number of services and content T-Mobile customers in Hungary can access."

GROOVE MOBILE -- NEW SERVICES EVERY 60 DAYS

Over the last year, Groove Mobile has launched a new mobile music service approximately every sixty days. And with the addition of T-Mobile Hungary, Groove Mobile continues to build upon its international footprint, which already includes Orange (UK), Telenor (Norway), Eurotel (Czech Republic), PTC (Poland), Sing-Tel (Singapore) and Sprint (US). The company has also rolled out two major new features -- the 'Tell-a-Friend' super distribution system and 'Discover HITS' push technology -- since the beginning of the year.

TELL-A-FRIEND

Released in February, the "Tell-a-Friend" super distribution system enables Groove Mobile's music customers to forward their favorite full-track music recommendations to other users on the same mobile network for both preview and purchase. "Tell-a-Friend," which lets users virally share their favorite songs, operates as easily and simply as an SMS text message and is the first deployment of its kind in the mobile music industry.

DISCOVER HITS

In April, Groove Mobile announced the "Discover HITS" addition to their already pioneering 'push' technology. "Discover HITS" delivers mobile music customers personalized music choices based on their mobile music preferences, tastes and purchase patterns. "Discover HITS" allows customers to receive new music recommendations and be kept up to date on the latest hits from their favorite artists.

ABOUT GROOVE MOBILE

Groove Mobile is the world's leading mobile music service. Groove Mobile's Complete Music Gateway includes Full Track Mobile Downloads, Peer-to-Peer Sharing and Personalized Music Recommendations, in addition to providing Personalized and Programmed Streaming Radio, Music Subscriptions, and more. Groove Mobile powers the #1 rated mobile music service in the UK, Orange's Music Player. Groove Mobile launched the world's first secure peer-to-peer distribution in the mobile space, with its pioneering TELL-A-FRIEND feature. Groove Mobile's direct download service is available in the UK, EU and Asia and provides access to music from EMI, Warner Music International, V2, and Beggars Group libraries. On the Internet, Groove Mobile is located at www.groovemobile.net.

ABOUT T-MOBILE HUNGARY

T-Mobile Hungary Telecommunication Company Ltd., as a market leader with its 4 million subscribers, provides quality GSM services at frequencies 900 and 1800 MHz in the whole territory of Hungary. Besides that the company won a 15-year-long UMTS license at the tender of the National Communications Authority. The company also launched commercial 3G services that are appropriate for video-phoning, first in Hungary. T-Mobile Hungary provides leading-edge solutions for its clients, as the leading provider in the field of innovation. The company is committed towards multimedia, which was shown on 18 April, 2002; when it launched overall commercial MMS services as the first GSM provider in the world. It was also the first enabling Mobile Banking in Europe, WAP, GPRS and Mobile Office in Hungary. Besides that the company provides many unique solutions for its subscribers. T-Mobile Hungary is member of Magyar Telekom Group.

CONTACT: Bennet Ratcliff -- Group SJR
310/806-6200
bratcliff@groupsjr.com

Source: Groove Mobile

CONTACT: Bennet Ratcliff of Group SJR, +1-310-806-6200,
bratcliff@groupsjr.com, for Groove Mobile

Web site: http://www.groovemobile.net/

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