Saving the World ... in Style!
Saving the World ... in Style!
Totally Spies!(TM) for the Game Boy(R) Advance Now Available Nationwide
Butt-Kicking Animated Series Now Available as Video Game for the First Time Ever
NEW YORK, Nov. 22 /PRNewswire-FirstCall/ -- Atari, Inc. (NASDAQ:ATAR) and Marathon Animation today announced that Totally Spies!(TM) is available in stores nationwide for the Game Boy(R) Advance. Totally Spies! is the hit animated TV series that stars three teen super-spies from Beverly Hills, who fight international crime. On air since 2001, Totally Spies! is seen in more than 100 markets worldwide, including the Cartoon Network in the USA. Totally Spies! is rated 'E' for Everyone and available at a suggested retail price of $29.99.
"Atari recognizes brands with specific appeal and converts them into mainstream interactive entertainment," said Steve Tucker, Director of Global Brand Management, Atari, Inc. "The Totally Spies! franchise is one that will continue to grow globally, and we are excited to release the first Totally Spies! video game."
"Fans across the U.S. can now fully immerse themselves in the non-stop thrills and excitement of Totally Spies! with a truly interactive gaming experience," said Marathon Animation President Vincent Chalvon-Demersay. "With its engaging, fast-paced action and widespread appeal among both boys and girls, Totally Spies! perfectly lends itself to interactive games, which invite fans to be part of the non-stop adventure that is the series' hallmark."
Totally Spies! features three hip Beverly Hills girls -- Clover, Alex and Sam -- who all share a flair for fashion and live double lives as they become international secret agents for the World Organization of Human Protection (WOOHP). The series aims to empower girls, while celebrating their tech-savvy lifestyles, as the irrepressible "spy girl" stars use all manner of techno gadgets to inadvertently stop world crises ... while still managing to get their homework done! Gamers will follow five story-based levels, which combine fun and fast-paced puzzles, racing and fighting.
About Marathon
Marathon, based in Paris, operated by Olivier Bremond, Pascal Breton and Vincent Chalvon-Demersay is a leader in international TV program production and distribution. With its solid experience in international co-productions, Marathon has become a world-renowned player in the fields of drama, animation and documentaries. Marathon Animation is France's top producer of animated programming and one of the genre's leading producers worldwide. Marathon Animation's strategy is to concentrate on long-running series with high ratings and merchandising potential in association with French, American, German, Canadian and Italian partners. Totally Spies! currently airs in more than 100 countries and territories. In addition to television, Marathon Animation has extended the worldwide Totally Spies! franchise to include hundreds of products in the areas of Publishing, Toys, Video, Interactive, Apparel and other innovative activities for Children.
About Atari
New York-based Atari, Inc. (NASDAQ:ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining franchises such as DRIVER(TM), The Matrix(TM) (Enter The Matrix and The Matrix: Path of Neo), Stuntman(R) and Test Drive(R); and mass-market and children's franchises such as Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), and Dragon Ball Z(R). Atari, Inc. is a majority- owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com/.
Safe Harbor Statement
With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ materially include the following: the loss of key customers, such as Wal-Mart, Best Buy, Target, GameStop and EB Games; delays in product development and related product release schedules; inability to secure capital; loss of our credit facility; adapting to the rapidly changing industry technology, including new console technology; maintaining relationships with leading independent video game software developers; maintaining or acquiring licenses to intellectual property; fluctuations in the Company's quarterly net revenues and results of operations based on the seasonality of our industry; the termination or modification of our agreements with hardware manufacturers; and other factors described in our SEC filings, including our Annual Report on Form 10-K for the year ended March 31, 2005 and our quarterly reports on Form 10-Q.
The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.
Game Boy Advance and Nintendo DS are trademarks of Nintendo. (C) 2004 Nintendo.
The ESRB rating icons are registered trademarks of the Entertainment Software Association.
All other trademarks are the property of their respective owners.
Source: Atari, Inc.
CONTACT: Andrea Schneider of Atari, Inc., +1-212-726-4259,
Andrea.Schneider@atari.com; or Gloria Quinn of HighWater Group for Atari,
Inc., +1-212-338-0077 x 310, gloria@highwatergroup.com
Web site: http://www.atari.com/
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