Prilosec OTC and the Country Music Association Hit the Big Apple

Prilosec OTC and the Country Music Association Hit the Big Apple

NYC Will Be Line Dancing with Knicks City Dancers

Charlie Daniels Salutes Country Music and Veterans of War

NEW YORK, Nov. 10 /PRNewswire/ -- For the first time ever, the Country Music Association (CMA) is bringing Country to New York City for the presentation of the 2005 CMA Awards, and several events have been planned from November 10th through November 15th to help New York City celebrate. The Prilosec OTC Country Music Tour: Road to the CMA Awards in New York City bus stop event will be held on Thursday, November 10th. Additionally, Prilosec OTC and the CMA have joined the American Freedom Festival, which is one of the week's featured events, as sponsors. On Friday, November 11th at the historic Roseland Ballroom, Country Music performers, including the legendary Charlie Daniels, will join together with athletes and dignitaries in a variety concert to raise money and awareness for the veterans of America's armed forces and their families. Prilosec OTC will introduce the grand prizewinner of The Prilosec OTC Burning to Sing Your Heart Out Contest, Dallas Burnett, at the event. As part of his prize, Dallas will perform on stage with Charlie Daniels during the concert. The week will culminate with the 39th Annual Country Music Awards at Madison Square Garden on Tuesday, November 15th.

"Prilosec OTC and Country Music have something in common -- they are both #1 with people who suffer from frequent heartburn. We have had so much fun working with the CMA to celebrate Country Music and educate consumers about frequent heartburn. This was an exciting venture for us as we connected with so many different types of people and Country Music fans from all across the country," said Kip Olmstead, Brand Manager of Prilosec OTC.

The line-up of events includes:

-- Thursday, November 10th: The Prilosec OTC Country Music Tour: Road to
the CMA Awards in New York City

In celebration of the 2005 CMA Awards, The Prilosec OTC Country Music
Tour: Road to the CMA Awards in New York City visited 18 cities across
the country to bring a little bit of Country to people across the
nation. The tour is making its final stop in New York City on November
10 at Kmart located at 250 West 34th Street from 11:00 a.m. to 4:00
p.m. This stop will be the largest yet with a special appearance by
the Knicks City Dancers. The dancers will perform an original line
dance as well as teach consumers how to line dance to some of their
favorite Country songs.

The 45-foot tour bus will pull into New York City to give fans an up
close and personal look at a tour bus, as well as the chance to perform
their favorite Country Music song and receive a free CD of their
performance. For each singer, Prilosec OTC will make a donation to
America's Second Harvest-The Nations Food Bank Network to help with
Hurricane relief efforts. Consumers will also have the opportunity to
view an exhibit of past CMA Awards memorabilia, and speak one-on-one
with a pharmacist about heartburn. Those who attend the event and
complete a heartburn screener will have the chance to win prizes,
including gift certificates from local New York City retailers and a
First Act acoustic guitar signed by Charlie Daniels.

-- Friday, November 11th: The American Freedom Festival/Announcement of
The Prilosec OTC Burning to Sing Your Heart Out Contest Winner

Dallas Burnett of Spartanburg, SC won The Prilosec OTC Burning to Sing
Your Heart Out Contest with his entry, Love Found Me. As part of his
prize, Dallas' song was musically arranged by award-winning
singer/songwriter, Phil Vassar. Dallas will perform the winning song
on stage with Charlie Daniels at the American Freedom Festival, which
will be held at the historic Roseland Ballroom on November 11 at 7:00
p.m. Other performers at the concert will include Darryl Worley and
Mark Wills.

In addition to performing at the concert, the grand prize winner
receives a VIP weekend in New York City, including spa treatments, a
Broadway show, shopping, and an unforgettable night at the CMA Awards.
The two other finalists, Tina Gordon of Daytona Beach, FL and Melissa
Bell Eberts of Fenton, MO also receive a VIP weekend in New York City
complete with spa treatments, theater, shopping and tickets to the CMA
Awards.

About The Prilosec OTC Burning to Sing Your Heart Out Contest

The contest challenged consumers to come up with original lyrics for a song about heartburn -- either the medical condition or an emotional state that made their heart burn. The grand prizewinner was chosen by a combination of contest judges and online consumer votes. The panel of contest judges included Phil Vassar, Charlie Daniels, and Allison Jones, Vice President A&R Universal Music Group. After the panel of judges narrowed down the entries, the three finalists' entries were posted on the official contest website, www.PrilosecOTCcountry.com, so consumers could vote for their favorite finalist. Additionally, each consumer who cast a vote was entered into a sweepstakes for the chance to win an all-expense paid trip to the 2006 CMA Awards, which will be held in Nashville, Tenn.

The Prilosec OTC Country Connection

The connection is frequent heartburn sufferers are often Country Music fans. A recent survey found that 38 percent of frequent heartburn sufferers choose Country as their top musical choice, versus only 24 percent of people who don't suffer from heartburn at all. In other words, adult frequent heartburn sufferers are 58 percent more likely to put country music at the top of their list than are adults who say they don't have heartburn. Prilosec OTC has developed a special website just for Country Music fans (www.prilosecOTCcountry.com), offering video exclusives and music downloads from Prilosec OTC fan and award winning singer/songwriter, Phil Vassar.

About PRILOSEC OTC

PRILOSEC OTC is the #1 Doctor-* and Pharmacist-** recommended OTC acid reducer, the first of a new class of OTC heartburn medicines that works differently from every other over-the-counter heartburn medication. Prilosec OTC is the only OTC that can work for 24 hours with one pill a day, when used as directed for 14 days for treating frequent heartburn, by directly shutting down many acid pumps in your stomach. In the two years since PRILOSEC OTC was launched, it has become the #1 selling OTC acid reducer*** on the market. For more information about PRILOSEC OTC, visit www.prilosecotc.com. PRILOSEC OTC is available over-the-counter through an alliance between P&G and AstraZeneca. AstraZeneca continues to market and sell prescription PRILOSEC.

About Procter & Gamble (NYSE:PG)

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the largest and strongest portfolios of trusted, quality brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R) and Clairol Nice 'n Easy(R). The P&G community consists of nearly 98,000 employees working in almost 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About the Country Music Association

The Country Music Association was the first trade organization formed to promote a type of music in 1958. Based in Nashville, CMA currently has more than 5,500 organizational and professional members around the globe representing every facet of the industry from songwriters, to record producers, artists, musicians, talent agents, publicists, radio programmers, music video directors and more. The objectives of CMA are to guide and enhance the development of Country Music throughout the world; to demonstrate it as a viable medium to advertisers, consumers and media; and to provide a unity of purpose for the Country Music industry through its signature events the CMA Music Festival and CMA Awards.

About America's Second Harvest

America's Second Harvest -- The Nation's Food Bank Network is the nation's largest charitable hunger-relief organization with a Network of more than 200 regional member food banks and food -- rescue programs serving all 50 states, the District of Columbia, and Puerto Rico. The America's Second Harvest Network secures and distributes nearly two billion pounds of donated food and grocery products annually. The America's Second Harvest Network supports approximately 50,000 local charitable agencies operating more than 94,000 programs including food pantries, soup kitchens, emergency shelters, after-school programs, and Kids Cafes. Last year, the America's Second Harvest Network provided food assistance to more than 23 million low-income hungry people in the United States, including more than nine million children and nearly three million seniors. For more on America's Second Harvest, please visit www.secondharvest.org.

* NDCHealth, NDC Physician Recommendation Audit (April 2004 - September
2004, Acid Reducer Category). Data on file.

** Based on share of recommendations: Pharmacy Today 2004 OTC Survey,
Acid Reducers.

*** Based on dollar sales. AC Nielson FD+ dollar share of heartburn
(12/28/03 - 6/25/05).

Source: Procter & Gamble

CONTACT: Crystal W. Harrell, Ph.D., Pharmaceutical and Personal Health,
External Relations of Procter & Gamble, +1-513-622-2880; or Robyn Finker of
Manning Selvage & Lee, +1-212-468-3879

Web site: http://www.pg.com/
http://www.secondharvest.org/
http://www.prilosecotccountry.com/
http://www.prilosecotc.com/

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