XM Satellite Radio Wins 2005 Brandweek Customer Loyalty Award

XM Satellite Radio Wins 2005 Brandweek Customer Loyalty Award

Brandweek Says XM Has Highest Degree of Customer Loyalty in Satellite Radio

WASHINGTON, Nov. 10 /PRNewswire-FirstCall/ -- XM Satellite Radio, the nation's leading satellite radio company with more than 5 million subscribers, is the winner of the 2005 Brandweek Customer Loyalty Award in the satellite radio category.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000724/XMSATLOGO )

Brandweek, the newsweekly of marketing, joined the research firm Brand Keys to recognize the leading brands that command the highest customer loyalty. Brand Keys interviewed 12,000 adult Americans to discover which of 222 brands in 35 categories -- from airlines to soft drinks to internet booksellers -- have earned the greatest loyalty among customers.

Brandweek and Brand Keys said the survey found that "XM best met or exceeded customer expectations" in the satellite radio brand category. "This translates directly to the most powerful brand equity and the highest degree of customer loyalty" for XM in the satellite radio category, they said.

"XM customers are incredibly passionate about the programming and products we offer, and our customers are some of our very best salespeople, so we work extraordinarily hard to satisfy them by delivering the richest variety of content and most advanced technology in satellite radio," said Hugh Panero, President and CEO of XM Satellite Radio.

About XM Satellite Radio

XM is America's number one satellite radio service with more than 5 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville at the Country Music Hall of Fame, XM's 2005 lineup includes more than 150 digital channels of choice from coast to coast: the most commercial-free music channels, plus premier sports, talk, comedy, children's and entertainment programming; and 21 channels of the most advanced traffic and weather information. XM was named Best Radio Service at the 2004 Billboard Digital Entertainment Awards.

XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan and Volkswagen/Audi, is available in more than 130 different vehicle models for 2006. XM's industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com/.

Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio's service, the Company's dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.'s Form 10-Q filed with the Securities and Exchange Commission on 11-07-05. Copies of the filing are available upon request from XM Radio's Investor Relations Department.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000724/XMSATLOGO
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PRN Photo Desk photodesk@prnewswire.com
Source: XM Satellite Radio

CONTACT: Chance Patterson of XM Satellite Radio, +1-202-380-4318, or
chance.patterson@xmradio.com

Web site: http://www.xmradio.com/

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