'PBS KIDS Sprout' Adds Cox Communications to Growing List of Carriers

'PBS KIDS Sprout' Adds Cox Communications to Growing List of Carriers

Multi-Platform Preschool Destination Shows Significant Growth in First Two Months of Operation

PHILADELPHIA, Nov. 28 /PRNewswire/ -- PBS KIDS Sprout today announced that Cox Communications has signed an agreement to carry the 24-hour preschool network and video-on-demand (VOD) service on its cable systems. Cox joins other satellite and cable operators including Comcast, Insight, and RCN in providing the quality content kids love and parents trust. Cox Communications serves more than 6.2 million basic cable subscribers nationwide and is the third largest cable system in the country. This arrangement will bring PBS KIDS Sprout to more than 18 million committed subscribers.

"With trusted entertaining and educational brands such as Sesame Street, Barney & Friends and many others in the portfolio of programming, Cox is pleased to add PBS KIDS Sprout to our linear and On DEMAND lineups for the young minds in Cox households," said Bob Wilson, senior vice president of Programming.

"We are so happy that Cox is joining the PBS KIDS Sprout family, and that Cox cable customers will have 24/7 access to some of the most trusted programs and characters in preschool TV," said Sandy Wax, President of PBS KIDS Sprout.

PBS KIDS Sprout features an extraordinary line-up of shows including: Sesame Street(R), Bob the Builder(TM), Barney & Friends(TM), Thomas & Friends(TM), Angelina Ballerina(TM), Sagwa: The Chinese Siamese Cat(TM), Caillou(R), The Berenstain Bears(TM), Jay Jay the Jet Plane(TM), Teletubbies(TM), Dragon Tales(TM), Pingu(TM), Noddy(TM) and more!

The channel features thematic programming blocks uniquely scheduled to follow the day of a preschooler from breakfast to bedtime. Morning programming on PBS KIDS Sprout features stimulating and upbeat shows designed to get little ones moving and active for the day ahead. Lunchtimes and afternoons offer shows with common learning themes such as shapes, colors and feelings. The evening programming block includes soothing, relaxing shows to help children gently wind down after a busy day.

Hosts Kevin and Melanie, the first members of the PBS KIDS Sprout on-air family, appear in original segments between favorite shows creating a safe and nurturing environment. Throughout the day, Kevin and Melanie lead fun and engaging activities that encourage interactivity and learning. Kevin, the Birthday Host, shares viewer submitted birthday greetings and celebrations, while Bedtime Host, Melanie, plays games, does arts and crafts and tells stories.

PBS KIDS Sprout also offers a complete video-on-demand (VOD) service featuring 50 hours of VOD content every day. With VOD, a parent can access their preschooler's favorite show -- exactly what they want and when they want it. PBS KIDS Sprout On Demand also features Spanish-language programming, including episodes of Barney & Friends, Bob the Builder and Angelina Ballerina, as well as Plaza Sesamo, the Spanish-language adaptation of Sesame Street.

The PBS KIDS Sprout complementary website, www.sproutletsgrow.com, offers a fun, safe environment for little ones and their caregivers to engage in shared moments of learning and laughing while surfing and playing together. Sproutletsgrow.com offers original games, arts and crafts, programming schedules as well as user-friendliness in interacting with preschoolers most beloved characters.

About PBS KIDS Sprout

PBS KIDS Sprout was created as a partnership between Comcast Corporation, the country's leading provider of cable, entertainment and communications products and services; PBS (Public Broadcasting Service), the most trusted distributor of award-winning children's programming; HIT Entertainment, a leading provider of quality entertainment for young children, and Sesame Workshop, the nonprofit educational organization behind Sesame Street.

Source: PBS KIDS Sprout

CONTACT: John Bianchi, +1-212-576-2700, ext. 228,
jbianchi@goodmanmedia.com; or Ruthie Emrick, +1-212-576-2700, ext. 244,
remrick@goodmanmedia.com, both of Goodman Media

Web site: http://www.sproutletsgrow.com/

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