Media Rights Technologies Regarded as the Ultimate Dynamic Solution at the Anti-Piracy Forum in China

Media Rights Technologies Regarded as the Ultimate Dynamic Solution at the Anti-Piracy Forum in China

SANTA CRUZ, Calif., Nov. 22 /PRNewswire/ -- Clicking laptop keys, camera snaps, high-tech translation handsets -- such was the excitement of the first and what could possibly be the most pertinent international forum on intellectual property rights protection held in Beijing on November 16, 2005. Large projection screens flanked the many high-profile speakers in attendance; pioneering minds including Chinese government officials, acclaimed Beijing University professors, and private sector giants like Microsoft all voiced their concerns and ideas in this emerging digital landscape.

As the premier technologies company specializing in digital management in attendance, California-based Media Rights Technologies (MRT) proved themselves to be the show-stealing viable solution to digital distribution.

"This high level meeting evidenced the rapid advances in Chinese
technology that are supported by a carefully developed approach to
Internet policy and the protection of intellectual property. While
international standards are entirely relevant to the Chinese market,
solutions have to be adapted to local conditions, both social and
economic. The Chinese officials therefore took particular note of the
open approach expressed by MRT with regard to the deployment of its
technologies in China and around the world, and were highly appreciative
of the importance MRT places on the ability to localize its technologies
to the specifics of the Chinese and the forthcoming global market."
-- Nic Garnett, former CEO of IFPI.

In anticipation of the eventual online and mobile P2P sharing of motion pictures, music, games, and software content, founder and CEO of MRT Hank Risan has developed a suite of vanguard technologies and market options that create and allow for the secure super-distribution of all forms of digital media. MRT's resulting portfolio and product suite constitute a dynamic spectrum of solutions designed to mitigate unauthorized ripping, copying, and burning of DVDs, CDs, software, webcast streams, and file-shared content while providing viable business models.

"MRT's digital media systems are global propositions. They advance
international exchange and cooperation, thus enhancing world trade. A
common international approach to problem solving that includes the
essential technical solutions as well as the application of mutual
standards in the legal protection of intellectual property rights is
ultimately essential. MRT is the only solution that provides the tools
necessary for both security and access."
-- Hank Risan, CEO of MRT.

The deployment of systems which empower the consumer to access, explore, and enjoy all forms of digital content while concurrently honoring copyright holders is a vision unique to MRT. Paving the way for more innovative distribution and e-commerce between content providers and P2P networks, MRT is the link to a global community that celebrates commerce, communication, and culture.

About Media Rights Technologies

Media Rights Technologies (www.mediarightstech.com) creates and licenses software-based content-control solutions, enabling the effective super- distribution of any digital media content: educational, commercial or personal. In addition, MRT is a leading developer of intellectual property focused on technologies that enable the commercial success of digital distribution.

Lauren Tollefsrud: Executive Public Relations Liaison
Media Contacts: Quake Cox, Media Rights Technologies
831.426.4412, Quake@mediarightstech.com

Source: Media Rights Technologies

CONTACT: Lauren Tollefsrud: Executive Public Relations Liaison, or,
Media: Quake Cox of Media Rights Technologies, +1-831-426-4412 or
Quake@mediarightstech.com

Web site: http://www.mediarightstech.com/

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