LeapFrog and Scholastic Media Announce Availability of I SPY(TM) and Math Missions(TM) Titles for Leapster Handheld

LeapFrog and Scholastic Media Announce Availability of I SPY(TM) and Math Missions(TM) Titles for Leapster Handheld

Scholastic is First Third Party Publisher to Develop Titles For Popular Leapster Learning Game System

EMERYVILLE, Calif., Nov. 22 /PRNewswire-FirstCall/ -- LeapFrog Enterprises, Inc. (NYSE:LF), a leading developer of technology-based educational products, and Scholastic Media (SM), a leading producer of quality, family-oriented media including feature films, home video, TV and software, today announced that SM's critically acclaimed software titles, I SPY(TM) Challenger and Math Missions(TM), are now available for the popular Leapster learning game system through each company's respective channels. The companies plan to release additional titles for the Leapster platform in 2006.

"LeapFrog and Scholastic share a passion for creating engaging learning products and we welcome these two award-winning titles to our growing Leapster software library," said LeapFrog Chief Marketing Officer Kathryn Olson. "As we continue to grow our business, partnering with industry and market leaders, such as Scholastic Media, is an important part of our strategy to extend LeapFrog learning to more people and through new channels."

"Scholastic continues its tradition of being a leading publisher of children's educational software, by producing I SPY Challenger and Math Missions for the Leapster learning game system," said Alan Waldman, Senior Vice President for Scholastic Media's Interactive Products Group. "We look forward to producing more Leapster software that promotes learning through fun, interactive games."

Math Missions(TM) is "Out of this World"

Math Missions is part of Scholastic's award-winning series of interactive learning games. Based on the CD-ROM series released in 2003, Math Missions for the Leapster learning game system introduces age-appropriate math concepts in a real-world context for children in first through third grade. Children develop addition, subtraction, multiplication, and problem solving skills while playing activities in real-world environments, such as a candy store and a seafood market. As a reward for successfully completing math exercises, children earn virtual "money" to play games at the arcade featured in Math Missions.

Math Missions for the Leapster learning game system includes many familiar games from the original CD-ROMs while also introducing exciting new characters, environments, and challenges. A game that allows kids to experience skill-building fun on-the-go, Math Missions is available for the MSRP of $24.99 at retail stores nationwide.

I SPY(TM) Challenger Success is "No Brainer"

I SPY Challenger is one of SM's most critically acclaimed titles, winning the prestigious Oppenheim Toy Portfolio Platinum Award, the Bologna New Media Prize and accolades from the Parents Television Council and the Lion and Lamb Project. Originally released in 2002 for the GameBoy Advance, I SPY Challenger for the Leapster learning game system combines the intriguing photographs and riddles of I SPY with the fast-paced games that kids crave. Children solve dozens of brain-teasing I SPY riddles that build their problem-solving and language skills, as well as find great games that guarantee hours of fun.

With over 80 levels of game play, I SPY Challenger for the Leapster learning game system also features a leader board that tracks scores as well as customized help that allows kids to play with confidence. I SPY Challenger is available for the MSRP of $24.99 at retail stores nationwide.

Leapster Breaks New Ground for On-the-Go Learning

The Leapster learning game system, the top-selling, award-winning handheld from LeapFrog, is the smart educational option for parents seeking a portable gaming system that fully engages children to learn while they play. Introduced in 2003, the Leapster handheld has won dozens of industry awards, including dual Toy of the Year (TOTY) awards in 2004 -- for the Most Innovative Toy and Best Educational Toy. The Leapster library includes a wide range of software titles that teach essential skills for preschool through fourth grade.

About LeapFrog Enterprises, Inc.

LeapFrog Enterprises, Inc. is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. Emeryville, California-based LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, writing, math, music, geography, social studies, spelling, vocabulary, and science. In addition, the company has created more than 35 stand-alone educational products for children from birth to 16 years. LeapFrog's award-winning U.S. consumer products are available in six languages at major retailers in more than 25 countries around the world. The LeapFrog SchoolHouse curriculum programs are currently in classrooms across the U.S. with more than 200 interactive books and over 450 skill cards representing more than 6,000 pages of educational content.

About Scholastic Media

Scholastic Media (SM) is the entertainment and media division of Scholastic Inc., the global children's publishing and media company. A proven leader and innovator in the children's entertainment landscape and award- winning licensor and marketer of children's properties worldwide, SM ranks as one of the foremost producers of quality, family-oriented content for all platforms including television programming, feature films, home entertainment, interactive and the Internet.

About Scholastic

Scholastic Corporation (NASDAQ:SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school- based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.

LEAPSTER is a registered trademark of LeapFrog Enterprises, Inc. (C)2005 LeapFrog Enterprises, Inc.

Contact:
Jaeme Sines
LeapFrog Enterprises, Inc.
510-596-3497
jsines@leapfrog.com

Source: LeapFrog Enterprises, Inc.

CONTACT: Jaeme Sines of LeapFrog Enterprises, Inc., +1-510-596-3497 or
jsines@leapfrog.com

Web site: http://www.leapfrog.com/

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