Martha Stewart Living Omnimedia, Inc. Appoints Sheraton Kalouria, President of Television

Martha Stewart Living Omnimedia, Inc. Appoints Sheraton Kalouria, President of Television

NBC Universal Programming and Marketing Executive Tapped to Oversee Domestic and International Programming, New Business Development and DVD Distribution

NEW YORK, Nov. 15 /PRNewswire-FirstCall/ -- Sheraton Kalouria, a veteran television executive who led NBC's daytime programming to prominence during his tenure with NBC Universal, has been named President of Television for Martha Stewart Living Omnimedia, Inc. (NYSE:MSO). Kalouria, 39, who most recently served as NBC Universal's Senior Vice President, Daytime Programs, will oversee MSLO's television business segment, anchored by "MARTHA," the nationally syndicated "how-to" series, which launched this past September.

In addition to managing MSLO's current television portfolio including the public television series, "Everyday Food"; the nationally syndicated program, "Petkeeping with Marc Morrone"; and original programs produced for the Style Network and the Discovery Networks, Kalouria will spearhead all development efforts and will oversee distribution of MSLO's extensive library which houses more than 1,600 hours of programming. He also will be responsible for the development and production of domestic and international programming for cable, broadcast and syndication, and will oversee the company's growing DVD business as well as manage MSLO's expansion in the area of digital content including video-on-demand and mobile technologies.

In announcing the appointment, Susan Lyne, President and CEO of Martha Stewart Living Omnimedia, said: "Sheraton brings the perfect mix of talent and experience to this position. He has a keen understanding of our brand and our business, and we are confident that under his leadership, the television segment will realize its full potential. I was a fan of his at ABC and followed with admiration his success at NBC, so I couldn't be happier that he is joining the MSLO team."

Martha Stewart, Founder of Martha Stewart Living Omnimedia, said: "I am pleased to welcome Sheraton to our team at Martha Stewart Living and am excited about the creative opportunities that lie ahead for the television division." She added: "Sheraton is an accomplished and experienced entertainment executive who understands the objectives of our company. His passion for the task at hand will be an enormous asset for MSLO as we continue to expand our TV business into other related areas."

"Leading the television team at MSLO is an incredible opportunity," Kalouria said. "This is one of America's most successful and recognized lifestyle brands and I look forward to working with Martha and Susan to take the television division even further down the road of success."

Mr. Kalouria has nearly 20 years experience in television and advertising and most recently executed a winning turnaround strategy that resulted in NBC's daytime soaps moving from third to first place, a status that was maintained for four consecutive seasons. He also developed cross-media platforms that helped to drive sampling and viewership including the development of made-for-internet content, licensing, video games, commerce programming, publishing, events and music. During the 2004-2005 television season, NBC Entertainment President Jeff Zucker charged Kalouria with developing the entire primetime lineup for NBC-owned PAX-TV, resulting in the creation of 12 series including "Cold Turkey," the award-winning reality program about kicking the smoking habit; "Model Citizens," a series that celebrated community restoration with the help of models who wanted to make a difference; and the improvisational comedy series, "World Cup Comedy," produced by "Frasier" star Kelsey Grammer.

Prior to joining NBC Universal, Kalouria led the marketing team at ABC Daytime and was instrumental in the development of all on-air and off-air promotion and marketing for the daytime talk show, "The View." During his tenure at ABC, Kalouria also created campaigns for "The Wonderful World of Disney" and ABC's programming block for children. Before that, he held positions at Grey Advertising and the former CompuServe (now AOL). Kalouria is a graduate of Ohio's Miami University and received his MBA from the Kellogg School at Northwestern University.

Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of original "how-to" information, inspiring and engaging consumers with unique lifestyle content and high-quality products. MSLO is organized into four business segments: Publishing, Television, Merchandising, and Internet/Direct Commerce. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange under the ticker symbol MSO.

Source: Martha Stewart Living Omnimedia, Inc.

CONTACT: Elizabeth Estroff, AVP, Corporate Communications, of Martha
Stewart Living Omnimedia, Inc., +1-212-389-4444; or Sheila Feren of FerenComm,
+1-212-983-9898, for Martha Stewart Living Omnimedia, Inc.

Web site: http://www.marthastewart.com/

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