Interep Announces Formation of Television Sales Division

Interep Announces Formation of Television Sales Division

Launches Azteca America Television Sales - a Hispanic TV Rep Firm Serving Azteca America Affiliates

Una Vez Mas (UVM) Signs On as First Client

NEW YORK, Nov. 9 /PRNewswire-FirstCall/ -- Interep (BULLETIN BOARD: IREP) announced that it will enter the television representation business with the formation of its first television rep firm -- Azteca America Television Sales. Bob Turner will serve as president of the new dedicated firm, representing Azteca America affiliate television stations.

Ralph Guild, Chairman and CEO of Interep, made the announcement, saying, "For the past few years, Interep has been looking into cross-media representation opportunities that were compatible with our core radio business. We found that opportunity with Azteca America." He continued, "Hispanic media is an enormous growth market, and offers the perfect foundation for this expansion into television. Interep has always been a leader in multicultural radio marketing and we are excited to carry this commitment to another medium."

Azteca America is a subsidiary of TV Azteca, based in Mexico City, the second-largest producer of Spanish-language television programming in the world. The Azteca America network reaches more than 70% of U.S. Hispanics in 38 markets. Upon its launch, Azteca America Television Sales will represent all 12 television properties owned by Dallas-based Una Vez Mas (UVM) -- the largest owner/operator of broadcast television stations affiliated with the Azteca America network. UVM has stations in Dallas, San Antonio, Phoenix, McAllen, Brownsville, Austin, Las Vegas, Albuquerque, Tampa, Tucson, Corpus Christi and Amarillo, and plans to build 12 additional stations in the next 18 months.

Terry Crosby, Chairman of UVM, said, "In our meetings with Interep, we discovered that both of our companies share an entrepreneurial spirit and a passion to succeed. We are particularly impressed with Bob Turner's track record in starting up successful media sales companies, and are confident in his ability to create new growth opportunities for our stations. Under his leadership, we will hit the ground running."

"From our first meeting with Interep, their passion and energy was beyond compare. By entering this partnership, there is no question that we have the right team in place to take our stations to the next level of success," added Mark Paretchan, co-founder and President of Sales for UVM. Turner said, "We're proud to have UVM as our first affiliate client. Going forward, we plan to add a sizable number of Azteca station affiliates to our client roster in the next few weeks. This will increase the power and presence of the Azteca brand among the nation's top marketers."

Prior to this position, Turner was President of Interep's D&R Radio. During his career, he was also president and founder of three other national sales organizations for Interep, including: Group W Radio Sales, Shamrock Radio Sales, and Clear Channel Radio Sales. Turner's broad media experience also includes positions at Ogilvy and Mather, Katz Media and CNN Cable News Network.

Azteca America Television Sales will have sellers in seven cities, including New York, Los Angeles, Chicago, Miami, Dallas, San Antonio and San Francisco. Tom Marsillo, former Vice President of National Sales for Univision and Telefutura, will serve as the company's SVP/Director of Sales.

About Interep:

Interep (BULLETIN BOARD: IREP) is the nation's largest independent advertising sales and marketing company specializing in radio, the Internet and complementary media, with offices in 17 cities. Interep is the parent company of ABC Radio Sales, D&R Radio, Infinity Radio Sales, McGavren Guild Radio, SBS/Interep and Susquehanna Radio Sales, as well as Interep Interactive, the company's interactive representation division. Interep Interactive includes Winstar Interactive, Cybereps and Perfect Circle Media. In addition, Interep provides a variety of support services, including: consumer and media research, sales and management training, promotional programs and unwired radio "networks." Clients also benefit from Interep's new business development team, the Interep Marketing Group, as well as Morrison and Abraham, Interep's sales consulting division focusing on non- traditional revenue. For more information, visit the company's website at http://www.interep.com/.

Contact: Michele Skettino
Phone: 212-916-0536
Email: michele_skettino@interep.com

Source: Interep

CONTACT: Michele Skettino of Interep, +1-212-916-0536, or
michele_skettino@interep.com

Web site: http://www.interep.com/

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