ICTV(TM) to Demonstrate 'Power of Infinite Choice' at TelcoTV

ICTV(TM) to Demonstrate 'Power of Infinite Choice' at TelcoTV

LOS GATOS, Calif., Nov. 4 /PRNewswire/ -- ICTV(TM), the creator of HeadendWare(R), the most powerful platform for the delivery and distribution of interactive television programming, announced today that it is demonstrating an expanded range of individualized programming options at the TelcoTV Conference & Expo next week in San Diego.

In its exhibit at Booth 319 November 9-10 at the San Diego Convention Center, ICTV will show how HeadendWare enables a content delivery network that leverages web technologies to provide the widest possible range of active program content. Using the HeadendWare platform, network operators can offer: Video Portals, Personalized Services, Addressable Advertising, Games and Local News and Information.

"The emergence of on-demand viewing and digital video recorders have created a new subscriber-controlled television environment that changes traditional programming and advertising models," said Mark Jeffery, senior director of product marketing for ICTV. "Our demonstration will highlight how network operators can harness 'the power of infinite choice' by providing centralized content and advertising that is tailored to the individual subscriber."

Highlights of the ICTV exhibit will be the ability of HeadendWare to support Subscriber-Personalized Portals, Addressable Advertising, Live Video Feeds and Picture-in-Picture displays across the entire base of deployed set- top boxes. In addition, Mitchell Askenas, senior vice president of sales for ICTV, will be a member of the panel discussing "Migrating from Pull to Push- Based IPTV Services" on Tuesday, November 8 at 3 p.m.

About HeadendWare(R)

ICTV HeadendWare enables network operators to deliver the widest variety of interactive programming and advertising to any digital set-top box. Combining centralized application servers and existing cable, telco or wireless infrastructure, HeadendWare uniquely removes middleware constraints and allows the delivery of a high-quality Web-based interactive television experience - including animation, high-fidelity audio and full motion video. HeadendWare supports the latest versions of HTML, JavaScript(TM), Java(TM), Windows Media Player(R), Flash(R), RealPlayer(R) and QuickTime(R), enabling network operators and advertisers to reach subscribers with a limitless array of content, applications, branding and addressable advertising opportunities.

About ICTV(TM)

ICTV offers a solutions-oriented approach for the delivery of new television services to cable and telco subscribers that combines the standards-based technology of the ICTV HeadendWare platform with a portfolio of branded iTV applications and personalized interactive programming and addressable advertising opportunities. The company is based in the heart of California's Silicon Valley, with offices in Baltimore and the United Kingdom. Strategic investors include Liberty Media, Motorola, OpenTV, Cox Communications and Lauder Partners. For more information, visit http://www.ictv.com/.

HeadendWare is a registered trademark and ICTV is a trademark of ICTV, Inc.

Source: ICTV(TM)

CONTACT: Paul Schneider of PSPR, +1-215-702-9784, pspr@att.net, for
ICTV(TM)

Web site: http://www.ictv.com/

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