Gotuit Brings KOCH Records' Indie Music to Video On Demand

Gotuit Brings KOCH Records' Indie Music to Video On Demand

Leading Independent Music Label Adds Library to Gotuit Music On Demand

WOBURN, Mass., Nov. 9 /PRNewswire/ -- Gotuit Media Corp., the leading provider of personalized video products, today announced an agreement with KOCH Records, the largest independent music label in North America, to bring KOCH's independent artists covering a wide spectrum of music genres to video on demand (VOD). Under terms of the agreement, Gotuit Media will add music videos and live concert footage from KOCH Records to its Gotuit Music On Demand(TM) product, allowing cable and other multi-channel operators in the U.S. and Canada to offer their digital subscribers instant access to the most extensive and sought after on demand collection of music videos and related programming.

KOCH Records is the largest and fastest-growing independently distributed record company in North America (U.S. and Canada), holding the highest market share of any independent. KOCH operates its own record labels, which cover multiple music genres, including Hip Hop, R&B, Children's Properties, Jazz, Dance, and Pop. KOCH Records had the largest number of Billboard charting albums among independents in 2001 - 2004. Artists on KOCH's roster include Ringo Starr, Jim Jones, Scarface, Marcus Miller, Junkie XL, Richard Butler, M- 1, Tha Alkaholiks, and many others.

"We're thrilled to be working with Gotuit Media to extend our reach to the emerging and highly interactive video on demand platform," said KOCH Records' President Bob Frank. "By adding our music video programming to Gotuit Music On Demand we can bring our artists closer to their indie music fans, and allow them to take advantage of the personalized viewing experience that only Gotuit can provide."

Powered by Gotuit On Demand(TM), a patented navigation platform that combines segment metadata with on demand video content, Gotuit Music On Demand empowers digital cable and other multi-channel service subscribers to personalize their viewing experience and deepen their connection with their favorite artists through additional artist-related content, such as artist interviews, discography, tour information and "making of" footage. Viewers can browse and select specific music videos of KOCH Records' artists from the multiple genre blocks and artist showcases built within the Gotuit Music On Demand platform.

"Gotuit Media has revolutionized the on demand viewing experience by giving consumers precise access to their favorite program segments," said Gotuit Media's President Mark Pascarella. "We're excited to be enhancing our Gotuit Music On Demand product with the addition of KOCH Records' independent music programming, which will give music fans access to the world's largest VOD music library backed by the most advanced navigation platform for VOD, essentially allowing music fans around the country to become their own video disc jockey."

Gotuit Music On Demand houses the largest video-on-demand library of music videos and related content that exists today, including music video programming from leading content providers such as the Universal Music Group, Kung Fu Records, Eagle Rock Entertainment, IRIS Distribution, and now KOCH Records. Gotuit gives subscribers instant access to hundreds of the hottest music videos -- empowering viewers to be their own 'VJ' by creating a personalized music video viewing experience. Gotuit Music on Demand also provides a variety of innovative and exciting advertising, sponsorship and commerce opportunities not otherwise available through traditional VOD.

About KOCH Records

KOCH Records is a division of KOCH Entertainment, the fastest-growing music company and the market leader among independents in North America. The KOCH Entertainment corporate umbrella encompasses the KOCH Records label, KOCH Vision home video, KOCH Music Publishing and KOCH Entertainment Distribution with operations in both the U.S. and Canada. KOCH Records proudly claims the largest number of Billboard charting albums among independents for each of the last four years (2001-2004). For additional info on the KOCH Records label and its roster of artists, please visit http://www.kochrecords.com/.

About Gotuit Media Corp.

Gotuit Media is dedicated to creating personalized video products, which allow consumers to quickly access the parts of a show in which they are the most interested. The company has established partnerships with leading content providers in the areas of Music, News, Sports, and Entertainment. Gotuit's video on demand products are available to more than 500,000 digital subscribers in New England, Western New York, Western Pennsylvania and parts of Ohio on Time Warner and Adelphia cable systems, and are among the most popular on demand offerings on those systems.

Gotuit holds a broad portfolio of patents in the time-shifted video space, including several landmark awards concerning video metadata. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and other investors. Additional information can be found on Gotuit Media's web site at http://www.gotuit.com/.

Media Contacts:

Terry May Giovanna Melchiorre
HighTech Public Relations, Inc.
for Gotuit Media KOCH Records
terrymay@hightechpr.netgio@Kochent.com
321-632-1690 212-353-8800 x257

Source: Gotuit Media Corp.

CONTACT: Terry May of HighTech Public Relations, Inc. for Gotuit Media,
+1-321-632-1690, terrymay@hightechpr.net; or Giovanna Melchiorre of KOCH
Records, +1-212-353-8800 ext. 257, gio@Kochent.com

Web site: http://www.gotuit.com/
http://www.kochrecords.com/

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