ABSOLUT(R) Vodka Displayed The Ultimate Bar At The 6th Annual Latin Grammy(R) After-Party

ABSOLUT(R) Vodka Displayed The Ultimate Bar At The 6th Annual Latin Grammy(R) After-Party

The Official Spirit mixed the greatest Latin music artists and ABSOLUT(R) drinks to cap the night's festivities

NEW YORK, Nov. 4 /PRNewswire/ --
WHAT: ABSOLUT Vodka, the official Spirit of this year's Latin GRAMMY(R)
added its distinctive sense of style and fun to the official Latin
GRAMMY after-party with the illuminated ABSOLUT(R) BAR. The after
party featured a true ABSOLUT experience from Absolut spokespeople
Sofia Vergara and Hip-Hop duo Akwid, to the drinks, the decor and
the partygoers.
(photo: http://www.newscom.com/cgi-bin/prnh/20051104/NYF049-ahttp://www.newscom.com/cgi-bin/prnh/20051104/NYF049-b)

WHY: "The Latin GRAMMYs and ABSOLUT(R) make the perfect duo; both
celebrate Latin culture and musical achievement, which is why this
marquee sponsorship is perfect for our brand," said Matthias
Aeppli, Vice President of Marketing for the Absolut Spirits
Company, Inc. The ABSOLUT(R) BAR complemented the glamour of the
evening's festivities.

WHO: The statuesque and dazzling Sofia Vergara and Award winning Latin
Hip-Hop duo Akwid spiced up the party while ABSOLUT kept the drinks
flowing. THE ABSOLUT(R) BAR featured the latest "it" cocktails,
including Atrevete, Coqueta and Antojo, as well as seven of
ABSOLUT's evocative flavors.

WHEN: Yesterday Thursday, November 3, 2005
8:00 p.m.

WHERE: The glittery balcony of the Pacific Design Center, with views of
Hollywood and beyond.
Astra
8687 Melrose Avenue
Pacific Design Center
West Hollywood, CA 90069

The event photos are available free of charge through http://www.wireimage.com/ . To obtain an access password please contact Monica Anchin at monica@wireimage.com - 323-988-1416 - 646-354-3394.

Press Contacts:
Jeffrey Moran Andrea Sahakian
The Absolut Spirits Company Axis | The Multicultural Agency
212.641.8720 917.593.1397
jeffrey.moran@absolut.comasahakian@theaxisagency.comhttp://www.absolut.com/ . ENJOY WITH ABSOLUT RESPONSIBILITY(TM).

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20051104/NYF049-a
http://www.newscom.com/cgi-bin/prnh/20051104/NYF049-b
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN3,4
PRN Photo Desk, photodesk@prnewswire.com
Source: Absolut Spirits Company, Inc.; Latin Recording Academy

CONTACT: Jeffrey Moran of The Absolut Spirits Company, +1-212-641-8720,
jeffrey.moran@absolut.com; or Andrea Sahakian of Axis, The Multicultural
Agency, +1-917-593-1397, asahakian@theaxisagency.com, for The Latin Recordong
Academy

Web site: http://www.absolut.com/

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