THE GAME FACTORY(R) Signs International Licensing Agreement With Cartoon Network

THE GAME FACTORY(R) Signs International Licensing Agreement With Cartoon Network

Top Global Developer to Create and Distribute New Arcade Racing Videogame Based on Hit Cartoon Network Properties for Nintendo DS and Sony PlayStation 2 Platforms

BRABAND, Denmark, Oct. 27 /PRNewswire/ -- THE GAME FACTORY today announced the signing of a major international publishing agreement with Cartoon Network Enterprises to develop, launch and market an exciting new arcade racing videogame for Nintendo DS and Sony PlayStation 2 based on the top Cartoon Network original animated series The Powerpuff Girls(TM), Cow & Chicken(TM), Courage, the Cowardly Dog(TM), I Am Weasel (TM), Johnny Bravo(TM) and Dexter's Laboratory(TM). The arcade-style videogame allows players to pit their favorite Cartoon Network characters against each other or simply race against friends. The game will be targeted for wide release across Europe and the U.S. for the holiday season 2006.

"With its #1 and #2 ranking among television networks across more than 160 countries around the world, Cartoon Network is a key brand in kid's lives -- much more than simply their favorite television channel," said John Friend, senior vice president for Cartoon Network Enterprises. "This new partnership with THE GAME FACTORY brings multiple opportunities for Cartoon Network fans to race and play with some of their best loved characters in a video game."

"The Game Factory is committed to creating high quality gaming experiences for children based on the brands that they and their parents know and love," said Henrik Mathiasen, president for The Game Factory. "We're so pleased that through this partnership we'll be able to create new opportunities for children to interact and engage in play with their favorite Cartoon Network characters."

All six television series are currently airing on Cartoon Network, several of them among the network's top-rated programs. Furthermore, the videogame will be supported by on-air and off-channel promotions, interactive Web sites, and a broad range of licensing products worldwide.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 88 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families. Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Cartoon Network Enterprises (CNE), the global branding and merchandising arm of Cartoon Network, is charged with licensing brands and characters from the channel's growing library of original programming properties. CNE works to secure and support long-term licensee partnerships across such key merchandising categories as apparel, accessories, toys and games, interactive, publishing, stationery and paper, sporting goods, branded foods and personal care. The group currently offers consumer product programs for an array of marquee animation franchises, including Codename: Kids Next Door, Hi Hi Puffy AmiYumi, Adult Swim, Foster's Home for Imaginary Friends and more.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment products around the world and the leading provider of programming for the basic cable industry.

About THE GAME FACTORY

THE GAME FACTORY is a worldwide publisher of video and computer games based on leading international children's properties. THE GAME FACTORY(R) has its HQ in Brabrand, Denmark, with a subsidiaries in London UK and Santa Monica, California. For more corporate and product information, please visit: www.gamefactorygames.com

Source: THE GAME FACTORY

CONTACT: press, Kristin Greene of Flashpoint PR, +1-415-551-9623, or
greene@flashpointpr.com, for The American Game Factory

Web site: http://www.cartoonnetwork.com/

Web site: http://www.gamefactorygames.com/

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