So Simple, Even a CEO Can Do It

So Simple, Even a CEO Can Do It

SAN DIEGO, Oct. 27 /PRNewswire/ -- wsRadio.com talk show host and former CEO of Southwest Airlines Howard Putnam says, "I always pick the 'easy' tasks. As the CEO of Southwest Airlines, during it's startup years, the team of people I worked with were 'contrarians.' We created an entirely new value proposition -- then, as with many 'new ways,' had the immense task of actually training our potential customers. First we had to train them on our value proposition and then on the trade-offs and advantages of doing business with us. Just to make it a little more of a challenge we picked an industry where intense competition from large suppliers made it very difficult to make a profit.

"So, when Business Best Practices Radio approached me about hosting the Internet based show as a way of developing a new method of training and communication, I couldn't resist. Every week, guest business experts present their business best practices. Once a month, I summarize those best practices, answer questions and offer insight on how companies can best apply them. In between the initial show and my monthly recap, the listeners review multimedia lessons authored by the experts.

"This process creates a Business Best Practice Pipeline which dramatically lowers training and communication costs for companies and associations with online technology. It packages the knowledge and expertise of a company's experts, trainers and leaders into secure, learning modules that can be easily, rapidly and economically produced and distributed company-wide throughout the world without any investment in new software or hardware.

"Because of the pipeline's simplicity and in spite of my busy consulting and speaking schedule, I was able to personally author, produce and publish my own multi-media learning modules on the learning website, a portion of which is at: http://www.businessbestpractices.com/putnam-lessonP -- so easy a CEO could do it!

"We named this communication process Corporate Internet Radio. The ease of production to construct concise best practices, and time scarcity are problems shared by me, the team members of most of my customers and equally, by most of their customers -- that's what makes my involvement in creating a Best Practice Delivery Pipeline so exciting, even for an old-school guy like me. After minimal training, the current process is almost as easy as a telephone with considerable advantages over that medium in cost and comprehension, while also insuring that the recipient is using the service at a good time for them."

Corporate Internet Radio is a joint venture between Mentor U and wsRadio.com. wsRadio.com produces shows for eBay Inc., "eBay Radio," 7 shows for Entrepreneur Magazine, "Entrepreneur Radio" and HayHouse Publications, "HayHouse Radio" with famous authors, including Wayne Dyer and Sylvia Browne.

Source: wsRadio.com

CONTACT: Jesse Wacht, Co-Founder, President, MentorU.Com,
BusinessBestPractices.com, +1-858-268-0800, jwacht@mentoru.com

Web site: http://www.businessbestpractices.com/

Web site: http://www.corporateinternetradio.com/

Web site: http://www.mentoru.com/

Web site: http://www.wsradio.com/

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