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Friday, October 28, 2005

Canada's Brian Diesbourg Kicks $1 Million Field Goal

Canada's Brian Diesbourg Kicks $1 Million Field Goal

During Wendy's CFL Halftime Show on TSN

TORONTO, Oct. 28 /PRNewswire/ -- Brian Diesbourg, a 25-year old mechanical engineer and avid soccer player, has become Canada's next million-dollar athlete by successfully kicking a 50-yard field goal - worth $1 million - as part of the Wendy's Kick for a Million promotion. The event was televised live on TSN (The Sports Network) last night (October 27) at halftime, during the network's Canadian Football League (CFL) broadcast featuring Hamilton Tiger-Cats @ Toronto Argonauts.

(x) Media Note: for footage of the million-dollar kick, please contact
Andrea Goldstein at 416-332-7575

"I still can't believe I made the kick. I have never been so nervous, but I knew I had to stay focused on the uprights," said Diesbourg. "This truly is the TSN Turning Point of my life!"

Diesbourg, who hails from Belle River in Ontario, attempted field goals ranging in distance from 20 to 50 yards, with lucrative prizes awarded for each successful kick. After Diesbourg barely missed splitting the uprights at the 20, 30 and 40-yard lines and with the pressure on, he calmly stepped up and made no mistake, successfully kicking from the 50-yard line for the grand prize of $1 million.

"This entire promotion has been a tremendous success for everyone involved. It's nice to see a young, enthusiastic, everyday CFL fan beat the odds and win the million. I think we'll be seeing the kick on highlight reels for years to come," said Phil King, President, TSN.

"What an incredible achievement and how proud Brian's family and community must be at this moment. Wendy's is thrilled to present Brian with this incredible grand prize," said Desmond Edwards, Wendy's Director of Marketing.

Diesbourg's $1 million kick caps off the first ever Wendy's Kick for a Million contest, which attracted nearly 200,000 entries.

TSN is Canada's Sports Leader. Setting the Canadian sports broadcasting standard, TSN's flagship news program, SportsCentre, was voted the number-one source for sports news by sports fans from across the country.(x) TSN's comprehensive broadcast schedule also includes the NHL, Toronto Maple Leafs and international hockey, the Olympic Games, CFL, NFL, PGA TOUR and all four golf Majors, NASCAR, Formula One, Champ Car and IRL auto racing, Blue Jays baseball, NBA, curling, tennis, soccer, figure skating and amateur sports action. TSN is available in eight million households. TSN's programming and news content is also available on-line at TSN.ca.

(x) 2004/2005 Roper Canada - Winter

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20051028/TO179
AP PhotoExpress Network: PRN6 PRN7
PRN Photo Desk, 888-776-6555 or 212-782-2840

Source: TSN

CONTACT: Andrea Goldstein, TSN Director of Communications,
W - (416) 332-7575, C - (647) 224-8800; Matthew Garrow, TSN Communications
Officer, W - (416) 332-7599, C - (416) 859-4738

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