Twin Cities Marketing Firm Provident Partners Launches Podcasting Practice for Clients Worldwide

Twin Cities Marketing Firm Provident Partners Launches Podcasting Practice for Clients Worldwide

ST. PAUL, Minn., Aug. 9 /PRNewswire/ -- Provident Partners, a full-service marketing and public relations firm, is leading businesses into the world of podcasting, using the new technology to increase clients' brand image, strengthen customer loyalty and improve communications.

A podcast is audio content downloaded to a computer or portable digital audio player, allowing people to listen to what they want, when they want. Provident Partners' podcasting practice is based on experience in radio and television, strategic communications, and using innovative technologies to build brands and generate business.

"We were skeptical at first, but we've already had tremendous results from podcasting," said Kent Kedl, executive director of Technomic Asia, an international consultancy specializing in developing China strategies for U.S. and European businesses. Kedl's "China Business Podcast" is available at http://technomicasia.blogspot.com/ .

"We live in a world where people demand information when it's convenient for them, and multi-tasking has become almost a necessity," said Albert Maruggi, president of Provident Partners and host of the "Marketing Edge" podcast, which is available at http://providentpartners.blogspot.com/ . "The flexibility of audio meets both those demands."

Kedl is just one of Provident Partners' clients who are using podcasting. Jack Boyer, president of Boyer & Associates, a company that customizes and resells Microsoft, Great Plains and Solomon software, recently launched his "Best Accounting Practices" podcast with strategy and execution from Provident Partners.

"We've used webcasts and other Internet media for years, but podcasting has the potential to make a greater impact than any of its predecessors," Boyer said. "Podcasting is flexible, personal and convenient, and we're always looking to reach people in ways that are convenient for them." Boyer's podcast is available at http://www.bestaccountingpractices.com/ .

"The power of podcasting is that individuals seek out the topics they want to hear," Maruggi said. "That's the first standard for generating a meaningful relationship with a potential buyer or for continuing a relationship with an engaged customer."

About Provident Partners

Provident Partners is a full-service marketing and public relations firm based in St. Paul, Minn., with clients in industries including technology, manufacturing and consulting services. The firm produces the Marketing Edge podcast, an Internet-based audio program that provides commentary on industry trends, how-to advice for marketers, and interviews with big names and newsmakers relevant to business communication. ( http://www.providentpartners.net/ ) ( http://providentpartners.blogspot.com/ )

Source: Provident Partners

CONTACT: Michael Keliher of Provident Partners, +1-651-695-0174 -
office, +1-651-324-0213 - cell, mkeliher@providentpartners.net

Web site: http://technomicasia.blogspot.com/
http://www.bestaccountingpractices.com/
http://providentpartners.blogspot.com/
http://www.providentpartners.net/

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