TV Land and Nick at Nite Launch On-Air Campaign to Support Family Day on September 26

TV Land and Nick at Nite Launch On-Air Campaign to Support Family Day on September 26

Jamie Lee Curtis and George Lopez Participate in Campaign to Register 10 Million Participants

NEW YORK, Aug. 9 /PRNewswire/ -- TV Land and Nick at Nite's Family Table: Share More Than Meals -- Classic TV's very first pro-social initiative -- has teamed up with The National Center on Addiction and Substance Abuse (CASA) at Columbia University to celebrate Family Day -- A Day to Eat Dinner with Your Children on Monday, September 26, 2005. Viewers tuning in to TV Land and Nick at Nite will see Jamie Lee Curtis and George Lopez discuss this important initiative in public service announcements running on both networks. The spots can also be seen on several cable affiliates around the country including Comcast and Time Warner Cable. In addition, George Lopez recorded separate spots that will be available in Spanish. The PSAs encourage people committed to eating together on Family Day to go to FamilyTable.info or 1-877-99-TABLE (8-2253) to register participation for their family, friends and loved ones.

CASA's Family Day, which was created in 2001, is a national effort designed to promote the benefits that come from families dining together regularly. A decade of CASA research has consistently shown that the more often children eat dinner with their families, the less likely they are to smoke, drink or use illegal drugs. Together, CASA and The Family Table have set a goal of registering 10 million Americans to pledge to have dinner as a family on September 26th and, hopefully, use Family Day as a catalyst to make family dinners a regular part of their lives.

TV Land & Nick at Nite's Family Table: Share More Than Meals was created by the two networks in 2003 and seeks to remind its viewers about the emotional and social benefits that come from taking the time to sit down and share with one another. Through a series of promotional spots -- which both networks air in regular rotation daily -- TV Land and Nick at Nite have committed over $11 million in on-air time annually to encourage viewers to experience the benefits of dining together.

"Jamie Lee Curtis and George Lopez are truly committed to this cause and we are so thankful that they made themselves available to do these important announcements," states Larry W. Jones, President, TV Land & Nick at Nite. "TV Land and Nick at Nite's Family Table is honored to support CASA in its efforts to make Family Day a priority for everyone. Our hope is that everyone will use that day as a catalyst to dine together more frequently and enjoy the benefits that come from family dining."

"Revival of the family dinner in America will do more to curb kids from smoking, drinking and using drugs than any law or public health campaign," said Joseph A. Califano, Jr., Chairman and President of The National Center on Addiction and Substance Abuse (CASA) at Columbia University and former U.S. Secretary of Health, Education and Welfare. "Enlisting 10 million people to pledge to have dinner together on Family Day is a most ambitious undertaking and TV Land & Nick at Nite's commitment to pro-social family values makes them the perfect partners to help remind Americans of the importance of family dinners."

TV Land, Nick at Nite and all related logos and titles are trademarks of Viacom International, Inc.

Now seen in over 85 million U.S. homes and throughout Canada, TV Land presents popular dramas, sitcoms, westerns, Retromercials and original programming, all packaged in a unique, award-winning on-air environment. The network celebrates all things Classic TV with a specific viewer in mind: the first generation of people to grow up watching television. Known for its celebrated line-up of Classic TV ranging from I Love Lucy to Little House on the Prairie, TV Land has made its mark with clever, critically-acclaimed original programming, developed by TV Land Productions, which was created in 2003. Original programming includes such hits as the annual TV Land Awards: A Celebration of Classic TV; an original special that reunited the cast of The Brady Bunch in 2004's Emmy-nominated Still Brady: After All These Years; Chasing Farrah, which follows the real-life happenings of iconic actress and sex symbol, Farrah Fawcett; as well as several other series and specials that enhance the overall Classic TV viewing experience. For more information about TV Land's originals, visit http://www.tvland.com/ .

Now in more than 88 million U.S. homes, Nick at Nite was founded in 1985 as the evening and overnight companion to Nickelodeon. The network, one of cable's highest-rated among such coveted demos as Adults 18-49, Women 18-49, Adults 18-34 and African Americans, 18-49 showcases celebrated and timeless modern sitcoms as well as original programming. All programming presented on Nick at Nite meets the network's "Four Fs" programming strategy -- shows which are Family-Friendly, Funny and Familiar. In addition to the network's modern classics such as Roseanne, The Cosby Show and The Fresh Prince of Bel Air, Nick at Nite also showcases original shows including: Fatherhood, based on Bill Cosby's best-selling 1986 book of the same name, which is an animated and comic look at the challenges faced by a busy, modern Family, the Bindlebeeps; Nick at Nite's Search for the Funniest Mom in America, an annual talent showcase in which the winning mom -- this year's winner was Darlene Westgor of Burnsville, Minnesota -- wins $50,000 and a development deal for her own Nick at Nite show; and Hi-Jinks, a hidden camera show in which adults play good- natured pranks on kids. For more information about Nick at Nite, log onto Nick http://www.nickatnite.com/ .

MTV Networks, a division of Viacom International Inc. (NYSE:VIA)(NYSE:VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

The National Center on Addiction and Substance Abuse (CASA) at Columbia University is the only national organization that brings together under one roof all the professional disciplines needed to study and combat all types of substance abuse as they affect all aspects of society. CASA's missions are to: inform Americans of the economic and social costs of substance abuse and its impact on their lives; assess what works in prevention, treatment and law enforcement; encourage every individual and institution to take responsibility to combat substance abuse and addiction; provide those on the front lines with tools they need to succeed; and remove the stigma of substance abuse and replace shame and despair with hope. To become a CASA member, please visit http://www.casacolumbia.org/ and click "Become a Member" on the main menu or send an e-mail to membership@casacolumbia.org for more information.

Contacts: Rachel Lizerbram Ariana Urbont
TV Land & Nick at Nite MTV Networks
212/846-4412 310/752-8079

Source: TV Land; Nick at Nite

CONTACT: Rachel Lizerbram of TV Land & Nick at Nite, +1-212-846-4412;
Ariana Urbont of MTV Networks, +1-310-752-8079

Web site: http://www.nick-at-nite.com/
http://www.casacolumbia.org/
http://www.tvland.com/

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