Shanda Networking and PRCDirect Ink Deal for Electronic Program Guide Data Feed Services

Shanda Networking and PRCDirect Ink Deal for Electronic Program Guide Data Feed Services

PRCDirect Will Provide Chinese Television Program and Media Data Services for the Shanda Home Entertainment system

SHANGHAI, China, Aug. 8 /PRNewswire-FirstCall/ -- Shanda Networking (NASDAQ:SNDA) and PRCDirect, Ltd. have announced the signing of a service agreement between the two companies at the Shanda Home Interactive Entertainment Support Content Partner News Release Conference. Under the agreement, Shanda will use PRCDirect's Electronic Program Guide data feed service to support its new home entertainment center products in China. Shanda's new home entertainment set-top boxes allow gamers to use TV sets to interact with thousands of others and enjoy interactive entertainment content in the comfort of their living rooms. The box will also enable users to search and discover TV programming using data from PRCDirect's data feed services. "PRCDirect is the premier provider of electronic program guide and electronic cinema guide data in China," noted Tianqiao Chen, chief executive officer of Shanda. "In addition to Shanda's corporate support from the PRCDirect data service, my family and I personally enjoy using PRCDirect's complete data feed services as part of our everyday interactive media experience," he added.

PRCDirect is the leading provider of EPG (electronic program guide) and ECG (electronic cinema guide) data feed and viewer data services to China's internet, broadcast and communications industries.

"We are extremely pleased to enable Shanda's new home entertainment center," said Robert Wu, PRCDirect president and COO. "We are at the dawn of a new interactive media age in China and are proud to be working with Shanda in leading this market's development."

About Shanda

Shanda Interactive Entertainment Limited is a leading interactive entertainment media company in China. Shanda offers a portfolio of diversified entertainment content including some of the most popular massively multi- player and casual online games in China, along with online chess and board games, network PC games and a variety of cartoons, literature works and music. Shanda's interactive entertainment platform attracts a large and loyal user base. For more information about Shanda, please visit http://www.snda.com/ .

About PRCDirect Ltd.

PRCDirect has operations in the greater China and Indian markets. China Telecom, China Netcom, China Mobile, China Unicom, Southern Media Group, Shanda, Tencent Technologies, Mindshare China, Gallup China and major TV operators in 6 provinces are among PRCDirect clients for customer, viewer and EPG/ECG data services. BSNL and MSNL, India's largest telecom operators, are also customers. The company launched EPG/ECG data feed services in China earlier this year, and plans to launch other enabling services for interactive digital media markets in coming months. More information can be found at http://www.prcdirect.com/ .

Statements in this news release regarding PRCDirect, Ltd. that are not statements of historical fact may include forward looking statements regarding future events or the future financial performance of the company. We wish to caution you that such statements are just predictions and that actual events or results may differ materially. Forward looking statements involve a number of risks and uncertainties surrounding the integration of acquisitions, competitive and industry conditions, targeted cost savings programs, market acceptance for the company's products, technological changes, developing industry standards and other factors related to the company's businesses

Source: PRCDirect, Ltd.

CONTACT: Mary Owen of PRCDirect, Ltd., +1-510-843-0645, or
mary.owen@prcdirect.com

Web site: http://www.prcdirect.com/
http://www.snda.com/

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