Regis Philbin to Serve as National Spokesperson for America On the Move Day of Action, September 28, 2005

Regis Philbin to Serve as National Spokesperson for America On the Move Day of Action, September 28, 2005

NEW YORK, Aug. 30 /PRNewswire/ -- Regis Philbin has signed on as National Spokesperson for the America On the Move (AOM) Day of Action and will serve as Master-of-Ceremonies for the AOM's Red Carpet event in New York City, September 28, 2005. "I look forward to joining thousands of Americans in celebration of the day and hosting AOM's Day of Action Red Carpet event in New York City. I hope you'll join me and step out on the Red Carpet Route that will wind through midtown Manhattan on September 28th," said Regis.

AOM's Day of Action is designed to encourage all Americans to take a Pledge to commit -- just for one day -- to make 2 small changes that can enhance overall health and prevent weight gain -- walk an extra 2000 steps and choose a smart way to eat 100 fewer calories each day. Anyone can take the AOM Day of Action pledge online at www.americaonthemove.org or by calling 1-800-807-0077 through September 28. All pledge participants (18 and older) will be eligible to win some great prizes. AOM is proud to have Smart Spot from PepsiCo as their National Presenting Sponsor. The Smart Spot symbol (on over 100 PepsiCo food and beverage choices) is an easy way for you to identify better choices that contribute to a healthier lifestyle for you and your family.

The national Day of Action event festivities will kick-off at 11:30 at Columbus Circle. The Red Carpet route will follow Central Park South to Fifth Avenue to Trump Tower where Regis, Donald Trump and AOM leaders will host the press. Fun, interactive event stations all along the route will offer participants healthy Smart Spot snacks and beverages, event registration to receive a free pedometer and be entered into the event drawing for a chance to win fun event prizes including tickets for 2 to Major League Baseball's 2006 All-Star Game Weekend Event, Day of Action T-shirts, hats and more. Free health screenings will be available and Discovery Health Channel's "Total Family Health Tour" will be onsite to invite participants into a 53 foot custom designed Big Rig to interact with trained "Total Health Advisors" and enjoy interactive demonstrations.

In addition to the national event in New York City, AOM Affiliates across the country and thousands of employer groups, schools, communities and other organizations will be holding America On the Move Day of Action events. By visiting the AOM website you can find an event near you, and download a FREE AOM Promotional Tool Kit with an Event Planning Guide.

About Regis Philbin

As the face to which millions of Americans wake up every morning, Regis Philbin has become a cultural icon in television broadcasting. The energetic host of the a.m. talker "Live with Regis and Kelly" took his daytime success to primetime in 1999 with "Who Wants to be a Millionaire" and again in 2004 with "Super Millionaire."

About PepsiCo's Smart Spot

In 2004, PepsiCo launched the Smart Spot(TM) symbol, the first-of-its-kind designation that makes it easier for consumers to identify PepsiCo products that contribute to healthier lifestyles. Products that contain the Smart Spot symbol meet established nutrition criteria based on authoritative statements from the Food and Drug Administration and the National Academy of Sciences. The Smart Spot symbol appears on more than 100 PepsiCo products including Tropicana Pure Premium, Aquafina, Gatorade thirst quencher, Baked! Lay's, Quaker Oatmeal and Diet Pepsi, among many others.

PepsiCo's efforts around health and wellness emphasize the importance of energy balance -- balancing calories consumed and calories burned. PepsiCo is the national presenting sponsor of America On the Move(R) because the AOM programs fit so well with PepsiCo's approach.

About America On the Move

America On the Move Foundation is the non-profit organization that helps people make small changes in their food choices and physical activity to attain and maintain a healthy weight, thus improving their quality of life and reducing risk for diseases including heart disease, diabetes and some cancers.

AOM's common-sense approach enables individuals, families, groups of any kind, and communities-at-large take advantage of science-based recommendations and programming to create a healthier way of life in stages and at a pace that meet their needs.

Operating as a public/private partnership with a nationwide Affiliate network and working with many other groups and entities, America On the Move leads the nation in developing new science related to weight management and obesity prevention, and making it available, understandable and usable by everyone in the country through its FREE online and offline tools and programs.

Source: America On the Move

CONTACT: Jill Dortheimer, Rubenstein Public Relations, +1-212-843-9201,
jdortheimer@rubensteinpr.com, for America On the Move

Web site: http://www.americaonthemove.org/

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