Shekou Cable Deploys BigBand Networks Platforms for Digital TV and VOD

Shekou Cable Deploys BigBand Networks Platforms for Digital TV and VOD

Shenzhen, China Operator Utilizes BigBand BMR and BME to Provide Programming to Domestic and Expatriate Subscriber Bases

REDWOOD CITY, Calif., Aug. 30 /PRNewswire/ -- BigBand Networks, Inc., a leading provider of network platforms for video, voice and data services, today announced that Shekou Cable is launching digital video services based on the BigBand BMR(R) (Broadband Multimedia-Service Router) and BigBand BME(TM) (Broadband Multimedia-Service Edge). The Shenzen, China operator is using these platforms to provide live digital broadcasting and VOD for expanding offerings to a subscriber base marked by a diversity of domestic Chinese and international expatriate populations.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050330/NYW056LOGO )

"BigBand Networks provides infrastructure that addresses the diverse interests and high quality service expectations of the Shekou Cable subscriber base," said Mr. Liu Qingqing, the vice director of Shekou Cable. "Several options were considered to support the Shekou Cable digital launch, and BigBand Networks' platform approach best addresses current and anticipated needs."

Shekou Cable is introducing digital programming from a range of local and international feeds accessed at its headend facility in Shenzen. The BigBand BMR controls the line-up of offerings provided, as well as the video quality and bandwidth efficiency of each program. In sync with its digital television launch, Shekou Cable is also making on-demand offerings available. The BigBand BME connects by Gigabit Ethernet to VOD servers providing this content, and routes programs towards their appropriate live subscribers, with performance of edge QAM modulation for compatibility with customer premises devices.

"Shekou Cable is marking itself as an advanced operator by launching a broad suite of digital services based on intelligent management through BigBand Networks' platform approach," said Richard Chau, vice president and general manager of BigBand Networks Asia-Pacific. "Success with Shekou Cable is an important milestone for BigBand Networks' participation in the growing Chinese market of rich services provided over broadband networks."

Shekou Cable is BigBand Networks' second major customer announced in China this year, following Nanjing Radio and Television Network Company.

ABOUT BIGBAND NETWORKS

BigBand Networks, Inc. designs, manufactures, sells and supports platforms for broadband multimedia services. These platforms are built on open technologies uniquely capable of communicating and processing video, voice and data for best delivery throughout networks. As a result, network operators can cost-effectively expand revenue-generating offerings of rich content and advanced, interactive services. Services supported by BigBand Networks' platforms include high-speed data, voice over IP, digital broadcast television, HDTV, transport of high quality video, local advertising, VOD and iTV. The company's customers include seven of the top ten North American cable operators as well as leaders in Asia, Europe and Latin America. BigBand Networks is based in Redwood City, CA. For more information on BigBand Networks, please visit http://www.bigbandnet.com/.

BMR, BME and other BigBand Networks brand and product names are service marks, trademarks or registered trademarks of BigBand Networks, Inc. in the United States and other countries. All other marks are the property of their respective owners.

Photo: http://www.newscom.com/cgi-bin/prnh/20050330/NYW056LOGO
Source: BigBand Networks, Inc.

CONTACT: Seth Kenvin of BigBand Networks, +1-650-995-5000,
seth.kenvin@bigbandnet.com; or Brian Baumley of Euro RSCG Magnet for BigBand
Networks, Inc., +1-212-367-6828, brian.baumley@eurorscg.com

Web site: http://www.bigbandnet.com/

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