PR Newswire Broadcast Minute for Wednesday, August 17, 2005

PR Newswire Broadcast Minute for Wednesday, August 17, 2005

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The New York Yankees Remain the Country's Most Popular Baseball Team Three Years in a Row, According to New Harris Poll

As we head into the last month of regular season play, the New York Yankees find themselves again on top as the country's favorite baseball team. The Atlanta Braves move up one spot to number two on the list, while the Chicago Cubs slip down a spot to number three according to the results of a nationwide Harris Poll of 874 U-S adults who follow Major League Baseball.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3014752

Christie Brinkley Returns to CoverGirl Building on Record-Setting 20-Year Partnership

Christie Brinkley, whose all-American beauty helped establish CoverGirl as the best-selling make-up in the U-S, is returning to the CoverGirl family to launch new Advanced Radiance Compact Foundation. The Advanced Radiance line is a new segment for CoverGirl. CoverGirl gave Christie her first "big break" in modeling with a contract in 1976, the start of a 20-year partnership, which is believed to have marked the longest-running cosmetics contract of any model in history. Christie recently signed a multi-year contract with CoverGirl to promote the new Advanced Radiance line, her first campaign for the brand in almost 10 years.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3014229

American Red Cross Asks For Help With Blood Shortage

Concerned about meeting the needs of hospital patients across the nation, the American Red Cross is undertaking a comprehensive campaign to end the cyclical shortages that have affected blood collection efforts this summer. Individual Red Cross blood collection centers across the country have exhausted all local efforts to increase the number of blood donations and are now joining forces in an effort to end the current shortage. For the next two to three weeks, Americans will see a marked increase in formal appeals and requests for blood on behalf of the American Red Cross. Existing and new blood donors are asked to call 1-800 GIVE LIFE to schedule an appointment and help bolster supplies in advance of the Labor Day holiday weekend and through early fall.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3014485

Terror Attacks Fuel Increase in Safety-Conscious Back-to-School Gear

Clear and mesh backpacks and other safety-conscious products are the top-selling supplies of the 2005 Back-to- School shopping season, says dollardays.com. For the second year in a row, retailers are selling school supplies favored by safety-conscious school officials who view items such as the see-through totes as a deterrent to students or visitors carrying weapons and drugs onto campuses.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3014054

The PR Newswire Broadcast Minute is available by email at no charge to members of the media who sign up for PR Newswire for Journalists, http://www.prnewswire.com/media . For more information, contact Rob Fisher at 408-365-8793 or email rob.fisher@prnewswire.com

PRNewswire -- Aug. 17

Source: PR Newswire

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