Orchard Solidifies Position in Canada; Partners With The Orange Record Label

Orchard Solidifies Position in Canada; Partners With The Orange Record Label

Orange's Acclaimed Catalogue, Including Jakalope and Paul Brand, Billy Klippert, Melissa McClelland, Money Money and Maestro Among Many Others to Receive Global Digital Distribution and Marketing Through The Orchard

Orange to Source the Best of Canada's Independent Music for The Orchard's Digital and Wireless Global Platforms

NEW YORK and TORONTO, Aug. 15 /PRNewswire/ -- The Orchard, the leading distributor and marketer of independent music in the world, today announced a partnership with The Orange Record Label, a leading Canadian independent music company. In addition to making its large catalogue available to The Orchard for global digital distribution and marketing, Orange will also serve as an aggregator for The Orchard, sourcing the best Canadian independent music into The Orchard's global distribution platform.

The Orange Record Label's catalogue features a "who's who" of Canadian independent music, including Jakalope and Paul Brandt, Billy Klippert, Melissa McLelland, Money Money and Maestro, among many others. In addition to its acclaimed artist roster, Orange is also widely admired in the industry for its record of innovation and its forward-thinking digital strategy.

The Orchard will make Orange's catalogue of thousands of songs available across its global distribution platform, which encompasses more than 125 of the world's leading digital music stores globally, including iTunes, eMusic, Napster, MSN, MusicMatch, Real/Rhapsody, and Yahoo! In addition, The Orchard will supply the content through its distribution partnerships with the leading mobile companies around the world, over a hundred in all, including Sprint, Dwango Wireless, Zingy, 9 Squared, HIFI Ringtones, IAM Mobile, Securycast, Arvato Mobile and Hudson Soft.

The addition of The Orange Record Label enhances The Orchard's global network of aggregation partners, which include The Orchard Japan, Carmel Music (Middle East), EPSA (South America), Amped Music (Australia), ECD/AMDL (China), Saregama (India), New Sound (Palestine), K-Digital (Spain), and many more.

"We are delighted and proud to be associated with The Orchard," said Steven Ehrlick, managing director of The Orange Record Label. "They have proven that when it comes to independent music, there is indeed strength in numbers. We look forward to representing The Orchard in Canada and offering to the independent music community this unique opportunity to have their music exposed, listened to and paid for on a worldwide basis."

"Early on, we made a commitment to establish a powerful international network of savvy and strongly-positioned music companies to take advantage of The Orchard's market position and marketing capabilities," said Greg Scholl, chief executive of The Orchard and managing director of Dimensional Associates, the company that owns The Orchard, eMusic and Dimensional Music Publishing. "Our partnership with Orange deepens our existing ties with Canada's legendary music scene. We're excited to work with Orange to distribute and market globally the best Canadian independent music."

About The Orchard

The Orchard (www.theorchard.com) is the leading distributor and marketer of independent music in the world, representing thousands of labels spanning 72 countries and every music genre. The Orchard supplies its catalogue of more than 600,000 tracks to all of the leading legal digital music stores and services throughout the world. Headquartered in New York, The Orchard maintains operations in London, Paris, Moscow, Tokyo, Hong Kong, Buenos Aires, Tel Aviv and Melbourne.

About Dimensional Associates, Inc.

Dimensional Associates, Inc. is the New York-based private equity arm of JDS Capital Management, Inc. Its portfolio companies include eMusic, The Orchard and Dimensional Music Publishing (formerly DreamWorks Music Publishing).

About The Orange Record Label

The Orange Record Label is a leading Canadian independent music company distributed in Canada by Universal Music Canada. Universal is also a minority stakeholder in the label. Orange is home to Juno award winning Jakalope and Paul Brandt, Billy Klippert, Melissa McClelland, Money Money and Maestro amongst others. Orange also plays host to the Live @ Orange Sessions which are recorded in the world-class Orange Lounge Recording Studio for webcasting on Bell Sympatico/MSN. Orange's distribution arm, Starcana Distribution, facilitates the national distribution of independent labels and artists.

Contacts:
Andy Morris & Company
Andy Morris / Carol Klenfner
(212) 561-7465 / (212) 561-7467
andy@amc-pr.com / carol@amc-pr.com

Source: The Orchard

CONTACT: Andy Morris, +1-212-561-7465, or andy@amc-pr.com, or Carol
Klenfner, +1-212-561-7467, or carol@amc-pr.com, both of Andy Morris & Company

Web site: http://www.theorchard.com/

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