Love Conquers All ... Hooking Up Is Out; Finding Your Perfect Match Is In!

Love Conquers All ... Hooking Up Is Out; Finding Your Perfect Match Is In!

Premium Relationship Site Bucks Industry-Wide Decline in 2005

SEATTLE, Aug. 23 /PRNewswire/ -- Forging elite partnerships with the Hollywood entertainment industry and leading online brands to build its' brand and extend market reach, PerfectMatch.com(TM) has experienced a staggering 1,147% increase in revenue over the same three month period in 2004.

Currently featured in the Warner Bros. hit romantic comedy "Must Love Dogs," PerfectMatch.com(TM) appears prominently in the movie trailer and throughout the extensive television campaign. PerfectMatch's remarkable growth in 2005 has been driven by partnerships in entertainment with Sony Pictures' "Hitch," the Dr. Phil Show and Lifetime Television, as well as major online brands MSNBC, iVillage and drugstore.com.

PerfectMatch.com(TM), a premium online "relationship" site, continues its impressive growth while the "casual" dating space faces an industry-wide slowdown. According to Jupiter Research, and recently reported by CNN/Money this past week, the U.S. online dating industry is only expected to climb 9% year-over-year, with revenues of $526 million in 2005 coming from consumer subscriptions alone. This is slower than the 19% growth in 2004, and in sharp contrast to the 77% increase in 2003. PerfectMatch, however, expects to grow at a rate well of over 100% over the next 12 months; 10 times the industry projections.

A primary reason for the slowed growth within the casual dating space is the emergence of the savvy Internet dater.

"We now have 60 million people using the Internet for dating and relationships," said Duane Dahl, CEO/President of PerfectMatch.com(TM). "The dating space has evolved to the point where the savvy online dater won't settle for being in a site among 20 million other casual daters, hook-up artists and friends all trolling within that same community, with different desired outcomes."

"Casual sites like Match.com and Yahoo! Personals are terrific to introduce users to online dating," Mr. Dahl continued. "And, as singles gain confidence, we can expect them to graduate to a community of like-minded people. At PerfectMatch, singles can do that because we have a community of genuine people looking for real love and sincere 'relationships.'"

PerfectMatch's entry into Hollywood's spotlight came last year with storyline integration throughout the Lifetime Television original movie "Perfect Romance," and this past February with a one-hour long PerfectMatch episode on the Dr. Phil Show. Utilizing the Duet(TM) Total Compatibility System, 300 (half female and male) members from the studio audience, who had not met prior to the show, were introduced to their perfect match in studio based upon their compatibility results, resulting in one wedding from the audience. As a result, over 200,000 viewers signed up for PerfectMatch's service within 24 hours of the episode's airing.

PerfectMatch's well funded competitor, Christian-oriented eHarmony, has turned to cable television with a reported $50 million ad budget. The PerfectMatch team, pioneers in the dating and relationship space, has picked up significant market share by acquiring premium brand partners and creatively leveraging the entertainment industry as a way to elevate its message above the online clutter.

"Coming off of our placements in Lifetime's 'Perfect Romance,' Dr. Phil and 'Must Love Dogs,' it's exciting to see Hollywood embrace our business while we look at projects through 2006/2007," concludes Mr. Dahl.

PerfectMatch.com(TM), is preparing for another sizeable growth increase in 2006 with the release of a book "Finding Your Perfect Match" authored by PerfectMatch relationship authority Dr. Pepper Schwartz (Penguin), and a partnership with NBC Universal's "The Break-up" starring Vince Vaughn and Jennifer Aniston. Additionally, PerfectMatch will be announcing several key online partnerships that will contribute significantly to its growth moving forward in Q4 2005 and the coming year.

ABOUT PERFECTMATCH.COM(TM)

Leading the online relationship destination industry with 2 million members, PerfectMatch.com(TM) (www.PerfectMatch.com) was founded by the team that pioneered online dating. The foremost authorities in relationships on the Internet, the PerfectMatch.com(TM) team previously built and managed Kiss.com/uDate.com to over seven million members leading up to the sale to InterActiveCorp (Match.com) in 2002 for $150 million.

PerfectMatch.com(TM) is for adults looking for lasting, meaningful relationships. It is the only site to offer the Duet(TM) Total Compatibility System, co-developed by internationally renowned relationship authority, Pepper Schwartz, Ph.D. Based on over 30 years of research, DUET(TM) provides members with a leading-edge assessment and scientifically based approach designed to assist adults in finding others looking for real love and commitment. PerfectMatch competes with Christian-oriented eHarmony.com(R) in the online relationship arena.

PerfectMatch.com(TM) has forged partnerships with world-class brands including Dr. Phil, MSNBC, Lifetime Television, iVillage, Warner Bros. Studios, Sony Pictures and NBC Universal and is the online relationship backdrop of the Warner Bros. movie "Must Love Dogs" featuring Diane Lane, John Cusack and Dermot Mulroney. "Must Love Dogs" is in theaters now. To view the "Must Love Dogs" movie trailer, please visit our website at www.perfectmatch.com/pmtv/index.asp.

Source: MarketRange, Inc.

CONTACT: Amber Fowler, Public Relations Director of PerfectMatch.com ,
+1-425-424-2015, ext. 155, or afowler@PerfectMatch.com for MarketRange, Inc.

Web site: http://www.marketrange.com/

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