Live Mobile TV Broadcasts for the First Time at an International Sporting Event

Live Mobile TV Broadcasts for the First Time at an International Sporting Event

The First Results From the Finnish Mobile TV Pilot Positive

ESPOO, Finland, August 5/PRNewswire-FirstCall/ -- Mobile TV broadcasts continue in August at the IAAF World Championships
in Athletics in Helsinki, where the guests of the companies behind the
Finnish Mobile TV project will be able to use mobile TV for the first time at
an international sporting event. YLE (The Finnish Broadcasting Company) will
be providing mobile TV users with a multi-channel package, including a
domestic broadcast of the Championships, which includes both YLE TV1 and YLE
TV2's coverage of the Championships. In addition, mobile TV users will
receive the compilation broadcast for international distribution and five
special Championships broadcasts of individual events (running events, field
events, race walking and the marathon). Each event can thus be followed
without a break from start to finish.

During the World Championships in Athletics, the mobile TV users also
have access to regular YLE TV1, MTV3, Nelonen, CNN, BBC World and Eurosport
TV programs. The real-time TV programs will be watched on the Nokia 7710
smartphone equipped with a special accessory to receive mobile TV broadcasts.

The World Championships in Athletics offer an excellent environment to
demonstrate use cases for mobile TV, and specifically how new content can be
produced for mobile TV devices. For example, the users can watch the games on
their way to the stadium or anytime they are away from the action.

Digita, Elisa, MTV, Nelonen, Nokia, Sonera and YLE jointly conducted the
mobile TV pilot in Finland from 8.3.2005 to 20.6.2005. The pilot, which took
place in the Helsinki capital region, tested the feasibility of watching
television broadcasts using a mobile device. According to the initial pilot
results, mobile TV services proved popular with the participants of the
pilot, as 58% said that they believe that mobile TV services will be popular.
Familiar TV channels were watched also on a mobile device and the test users
watched between 5 to 30 minutes of mobile TV per day. Full results of the
Finnish mobile TV pilot will be released 30.8.2005.

DVB-H technology allows television channels to be distributed effectively
to users of mobile devices. All television channels and special event
channels can be accessed by viewers as live broadcasts cost-effectively
irrespective of the number of recipients. It is easy for users to view the
channels. Supplementary interactive features are also easy to use on the same
mobile TV device.

Additional information:

Finland's mobile TV project: www.finnishmobiletv.com

About Digita

Digita Oy is the leading Finnish distributor of radio and television
services, and an important developer of data communication networks and
network infrastructure. Digita's nationwide organisation ensures the high
quality of services 24 hours a day. Digita's customers include television and
radio broadcasting companies, as well as mobile and broadband operators. The
company's turnover was 89 million euros in 2004 and it employs 370 people.
Digita is part of the international TDF Group.

About Elisa Oyj

Elisa Oyj is a provider of overall telecommunication services, which
offers versatile voice and data services, connections to the Internet and
content services, telephony solutions, customized communication and ICT
solutions, international communication solutions and network operator
services.

Elisa's revenue for 2004 amounted to EUR 1.36 billion, and by the end of
the year the company employed 5,376 people. At the end of 2004, Elisa's
networks hosted a total of 1.22 million fixed subscriptions. The number of
broadband subscriptions is soaring, amounting to 222,307 in the year-end.
There were 1.38 million mobile phone subscriptions in Elisa's network at the
end of 2004. Listed on the Helsinki Stock Exchange, Elisa has approximately
300,000 shareholders comprising domestic and international institutional
investors plus Finnish households.

About TeliaSonera Finland Oyj

TeliaSonera Finland Oyj, the Finnish profit centre of TeliaSonera, offers
products and services under the Sonera brand. TeliaSonera is the leading
telecommunications company in the Nordic and Baltic regions.

At the end of December 2004 TeliaSonera had 15,411,000 mobile customers
(51,359,000 incl. associated companies), 8,312,000 fixed telephony customers
(8,943,000 incl. associated companies) and 2,017,000 Internet customers
(2,056,000 incl. associated companies).

Outside the home markets TeliaSonera has extensive interests in the
growth markets in Russia, Turkey and Eurasia. TeliaSonera is listed on the
Stockholm Exchange and the Helsinki Stock Exchange. Net sales for
January-December 2004 amounted to SEK 81.9 billion (EUR 9.08 billion). The
number of employees was 29,082.

About Yleisradio

Yleisradio Oy (YLE) is a media company engaged in public full service
television and radio broadcasting, whose tasks, operation and financing are
defined by law. YLE makes programs in mainly Finnish and Swedish but also in
Sami, Romany and sign language. YLE is mainly state-owned, and its operation
is principally financed through television fee revenue. YLE's objective is to
guarantee Finns equal opportunities to obtain information, have experiences,
be entertained and to educate and advance themselves.

About MTV3 and Subtv

MTV3 and Subtv channels are viewed every day by three million people in
Finland. Together they accounted for 38% of TV viewing in 2004. MTV3 reaches
more people than any other media in Finland. Subtv is a cable and digital
channel that is growing fast, reaching 800,000 people in Finland daily in
January 2005. MTV3 is Finland's biggest advertising media in terms of
advertising revenue. Advertisements can be broadcast on MTV3 either
nationwide or focused on up to ten coverage areas.

About Nelonen

Nelonen is part of Swelcom, SanomaWSOY's electronic media sector.
Focusing on active city-dwellers, Nelonen holds a strong position among
viewers and advertisers. Watched every week by 74% of the population, Nelonen
is Finland's third-largest advertising media in terms of net sales.

About Nokia

Nokia is a world leader in mobile communications, driving the growth and
sustainability of the broader mobility industry. Nokia connects people to
each other and the information that matters to them with easy-to-use and
innovative products like mobile phones, devices and solutions for imaging,
games, media and businesses. Nokia provides equipment, solutions and services
for network operators and corporations. www.nokia.com

www.nokia.com/mobiletv

Source: Nokia

Media Enquiries: Digita, Jaakko Harno, Sales Director, Tel. +358-40-843-613; Elisa, Jonas Kronlund, Technology Specialist, tel. +358-50-506-5341, e-mail: jonas.kronlund@elisa.fi; TeliaSonera Finland, Pekka Pesari, Development Manager, tel. +358-400-404086, e-mail: pekka.pesari@teliasonera.com; YLE, Jari Lahti, Head of TV New Media, tel. +358-40-544-4326, e-mail: jari.lahti@yle.fi; MTV Oy, Juha Mustonen, Assistant Manager, tel. +358-50-5004145, e-mail: juha.mustonen@mtv3.fi; Nelonen, Juha-Pekka Louhelainen, Managing Director, tel. +358-9-4545-220, e-mail: juha-pekka.louhelainen@nelonen.fi; Nokia Multimedia, Communications, tel. +358-7180-45725; Nokia, Communications, tel. +358-7180-34900, e-mail: press.office@nokia.com

-------
Profile: intent