iriver America Introduces New 'T' Family of Sport-Ready Flash-Memory Music Players

iriver America Introduces New 'T' Family of Sport-Ready Flash-Memory Music Players

World's First Flash-Based Music Players to Support Portable Music Subscription Services

MILPITAS, Calif., Aug. 9 /PRNewswire/ -- iriver, the leading innovator in digital entertainment, today announced the unveiling of its T family of PlaysForSure-verified flash-memory music devices. The players support Windows Media Digital Rights Management (DRM) 10, making them the first flash devices to support portable subscription-based music services, such as Rhapsody To Go(R), Napster To Go and Yahoo! Music Unlimited, providing customers with instant, affordable access to millions of songs.

"By delivering music subscription and download support at such aggressive price points, iriver is bringing more music choices to a wider audience than ever before," said Kevin Unangst, director of Windows Digital Media at Microsoft Corp. "iriver continues to demonstrate industry leadership in choice and compatibility with its new T family of PlaysForSure-verified flash-based music players."

The T family includes the T10 and T30 series in 512MB and 1GB* capacities. In addition to playing multiple music formats, the T family features built-in voice recording and line-in encoding allowing customers to record MP3s on the fly from any source including home audio systems and handheld CD players. Flash-based portable music players are ideal for customers who want to enjoy music while biking, running or at the gym as they have no moving parts making them ultra-durable and skip-free.

"iriver's new T family of flash-based, Rhapsody To Go-compatible devices are an exciting innovation and an important step forward for the market," said Robert Acker, vice president of music services for RealNetworks. "Music fans who are curious about portable music subscriptions now have a lightweight and affordable way to enjoy hours of their favorite songs on the go."

The T10 series offers advanced features such as a vivid color display, USB 2.0, FM tuner and programmable FM recorder. The players offer a unique ergonomic design for easy one-handed operation, anti-shock rubber guards, integrated sport clip, sports case with armband and up to 45 hours of music playback on a single AA battery.

The T30 series features a 4-line backlit LCD display, USB 2.0 and integrated voice recorder. The T30 has a small, sleek ultra-portable form factor. The affordable T30 series plays up to 24 hours of music on a single AAA battery.

"iriver achieves another first with PlaysForSure flash-based music players that support portable music subscription services," said Jonathan Sasse, president of iriver America. "Our introduction of the T family gives our customers an expanded array of options for exploring, downloading and enjoying music."

T10 Series Feature:

-- Supports portable subscription music services
-- Vivid color display
-- Plays up to 34 hours of music**
-- USB 2.0
-- Available in 512MB and 1GB configurations
-- Supports MP3, OGG, Windows Media Audio (WMA) and WM DRM10 music files
-- An integrated digital FM tuner with presets
-- Programmable FM recorder
-- Up to 45 hours of battery life+
-- Integrated voice recorder
-- Enhanced 3D audio (supports SRS WOW)
-- Built-in sport clip
-- Includes sport case and armband
-- PlaysForSure-verified

T30 Series Feature:

-- Supports portable subscription music services
-- 4 line backlit display
-- Up to 24 hours of battery life
-- Plays up to 34 hours of music
-- USB 2.0
-- Available in 512MB and 1GB configurations
-- Supports MP3, OGG, WMA and WM DRM 10 music files
-- Integrated voice recorder
-- Record music from any source (no PC required)
-- Enhanced 3D audio (supports SRS WOW)
-- PlaysForSure-verified

Pricing and Availability

The T10 and T30 series are available for pre-order now at the iriver eStore at www.iriveramerica.com/estore and will be at selected stores beginning in August. Suggested retail price for the T10 series is USD $149.99 for 512MB and $199.99 for 1GB of internal storage. Suggested retail price for the T30 series is USD $99.99 for 512MB and $149.99 for 1GB of internal storage.

About iriver

iriver is the emerging global leader in delivering portable digital media devices. iriver provides consumers with the viewing, listening and recording flexibility to accommodate their active lifestyles by manufacturing award-winning hybrid products supporting existing and emerging formats, including MP3, OGG, ASF, WMA and WM DRM. Milpitas-based iriver America, Inc. can be found on the Web at www.iriveramerica.com.

NOTE: iriver America is a registered trademark of iriver America, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.

* 1GB equals 1,000,000,000 bytes; 1MB equals 1,000,000 bytes, not all
drive space available for file storage.

** Hours of music storage determined using Windows Media encoded at
64kbps.

+ Battery life rating based on continuous music playback at 50% volume of
128kbps MP3 music files.

CONTACT:
Jan Tarzia
Thirdwire PR
+1-831-440-2404
jan@thirdwirepr.com

Tatiana Rawles
Thirdwire PR
+1-831-440-2408
tatiana@thirdwirepr.com

Source: iriver America, Inc.

CONTACT: Jan Tarzia, +1-831-440-2404, or jan@thirdwirepr.com, or
Tatiana Rawles, +1-831-440-2408, or tatiana@thirdwirepr.com, both of
Thirdwire PR, for iriver

Web site: http://www.iriveramerica.com/estore

-------
Profile: intent