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Tuesday, August 09, 2005

Degree(R) For Men and Poker Pro Phil Gordon Go All-In

Degree(R) For Men and Poker Pro Phil Gordon Go All-In

Poker Boot Camp Launches Today to Teach Men When to Risk Their Chips

NEW YORK, Aug. 9 /PRNewswire/ -- When do you bluff? Should you bet on the river? What are the essential questions to ask before going All-In?

Degree(R) For Men and Phil Gordon, two-time winner on the World Poker Tour and host of Bravo's Celebrity Poker Showdown, will answer these and other tough questions for poker fans of all skill levels during the Degree All-In Poker Experience -- a series of six free tutorials at ESPN Zones across the country.

"In life, and in poker, you need to take calculated risks to win big," says Gordon. "At the Degree All-In Poker Experience, poker fans will learn the skills they need to take calculated risks -- whether it's bluffing, betting or going All-In."

The Degree All-In Poker Experience

At the Degree All-In Poker Experience, Gordon will share his strategies during a 45-minute tutorial, which will be followed by a series of stations that let guests test their skills. Guests can then cash in their correct answers for a chance to win a seat at the 2006 World Series of Poker (WSOP). The grand prize winner at each event will also nab an exclusive chance to meet with Gordon in Las Vegas prior to the 2006 WSOP. No purchase necessary. Poker fans can also test their skills and enter for a chance to win a seat at degreedeodorant.com.

The events will take place in the following cities: New York, August 9; Baltimore, August 16; Chicago, August 23; Denver, August 30; Anaheim, September 13 and Atlanta, September 20. Admission is free but space is limited and will be awarded on a first-come, first-served basis.

"Degree is an official sponsor of the World Series of Poker for good reason," said Christopher Luxon, Unilever, vice president of marketing for Degree. "We offer twice the underarm protection men need, so they have one less tell to worry over when they push in their chips. We're excited to give men the tips and tools they need to take risks, either at or away from the table."

New Degree for Men products are designed to specifically attack men's stress-related sweat -- and eliminate odor before it starts. For more information about the Degree All-In Poker Experience, the online contest or Degree For Men products, visit http://www.degreedeodorant.com/ . For more information about ESPN Zone, visit http://www.espnzone.com/ .

About Unilever

Unilever (NYSE:UL)(NYSE:UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico -- generating approximately $10 billion in sales in 2004. For more information visit http://www.unileverusa.com/ .

Source: Unilever

CONTACT: Steve Bauer, +1-312-988-2348, or Cell, +1-773-575-8623, or
sbauer@webershandwick.com , or Nick Meyer, +1-312-988-2322, or
nmeyer@webershandwick.com , both for Unilever

Web site: http://www.degreedeodorant.com/
http://www.espnzone.com/

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