Rush Limbaugh Continues to Consistently Beat Liberal Talkers at Ratings Game

Rush Limbaugh Continues to Consistently Beat Liberal Talkers at Ratings Game

- Numbers Don't Lie -

LOS ANGELES, July 25 /PRNewswire/ -- According to the Arbitron Spring 2005 ratings survey for Boston, San Francisco, Sacramento, and Washington D.C., Mr. Rush Limbaugh consistently continues to beat liberal talkers. In Boston, Mr. Rush Limbaugh's Persons 12+ audience is 16 times larger than Mr. Al Franken's audience and for Adults 25-54, his audience is 11 times greater than Mr. Franken's. Heard Monday through Friday on WRKO-AM from noon - 3 p.m., "The Rush Limbaugh Show" scored, among Persons 12+, a 4.5 share with an average quarter-hour audience of 34,200 listeners. Among Adults 25-54, he has a 3.5 share with an average quarter-hour audience of 14,800 listeners. Mr. Al Franken, who airs at the same time on WKOX-AM in Boston, has a Persons 12+ share of 0.3 with an average quarter-hour audience of 2,100 listeners. With Adults 25-54, he has a 0.3 share with an average quarter-hour audience of 1,300 listeners. Mr. Jerry Springer also airs on WKOX-AM, but his audience totals did not meet the minimum reporting standard set for that market by Arbitron.

In addition to Mr. Limbaugh and Mr. Franken, below are numbers for liberal talker Mr. Ed Shultz, who broadcasts in a different timeslot:

Host Share Avg. Quarter Hour Rank (all AM/FM
(Persons 12+) (Persons 12+) programming-
persons 12+)
Rush Limbaugh 4.5 34,200 8
Al Franken 0.3 2,100 43
Ed Shultz 0.3 2,300 43

Host Share Avg. Quarter Hour Rank (all AM/FM
(Adults 25-54) (Adults 25-54) programming-
adults 25-54)
Rush Limbaugh 3.5 14,800 11
Al Franken 0.3 1,300 44
Ed Shultz 0.4 1,800 35

In San Francisco, "The Rush Limbaugh Show" is heard Monday through Friday on KSFO-AM from 9 a.m. - noon and scored a Persons 12+ share of 5.2 with an average quarter-hour audience of 57,100 listeners. Among Adults 25-54, he holds a 2.7 share with an average quarter-hour audience of 17,100 listeners. Mr. Franken, who airs at the same time on KQKE-AM, scored among Persons 12+ a 1.9 share with an average quarter-hour audience of 21,300 listeners. Among Adults 25-54, his share is 1.5 with an average quarter-hour audience of 9,300 listeners. Mr. Limbaugh's audience is nearly triple the size of Mr. Franken's audience for Persons 12+.

In addition to Mr. Limbaugh and Mr. Franken, here are the numbers for Mr. Shultz, who broadcasts at a different time:

Host Share Avg. Quarter Hour Rank (all AM/FM
(Persons 12+) (Persons 12+) programming-
persons 12+)
Rush Limbaugh 5.2 57,100 3
Al Franken 1.9 21,300 19
Ed Shultz 1.4 14,600 25

Host Share Avg. Quarter Hour Rank (all AM/FM
(Adults 25-54) (Adults 25-54) programming-
adults 25-54)
Rush Limbaugh 2.7 17,100 10
Al Franken 1.5 9,300 24
Ed Shultz 0.7 4,500 34

In Sacramento, "The Rush Limbaugh Show," heard Monday through Friday from 9 a.m. - noon on KFBK-AM, is the #1 radio show in the timeslot for Persons 12+. Mr. Limbaugh scored a Persons 12+ share of 9.9 with an average quarter- hour audience of 32,800 listeners. Among Adults 25-54, he has a 5.8 share with an average quarter-hour audience of 11,400 listeners. Mr. Franken, who airs at the same time on KSAC-AM, scored among Persons 12+ a 1.2 share with an average quarter-hour audience of 4,100 listeners. Among Adults 25-54, his share is 1.0 with an average quarter-hour audience of 1,900 listeners. Mr. Shultz does not have an affiliate in this market.

Mr. Limbaugh wins again in Washington D.C. as he draws six times more audience than Mr. Franken. "The Rush Limbaugh Show," heard Monday through Friday on WMAL-AM from noon - 3 p.m., scored a Persons 12+ share of 5.1 with an average quarter-hour audience of 35,500 listeners. Among Adults 25-54, he holds a 2.7 share with an average quarter-hour audience of 11,000 listeners. Mr. Franken, who airs at the same time on WWRC-AM, scored among Persons 12+ a 0.9 share with an average quarter-hour audience of 5,900 listeners. Among Adults 25-54, his share is 0.6 with an average quarter-hour audience of 2,400 listeners.

In addition to Mr. Limbaugh and Mr. Franken, here are the numbers for Mr. Shultz, who broadcasts at a different time:

Host Share Avg. Quarter Hour Rank (all AM/FM
(Persons 12+) (Persons 12+) programming-
persons 12+)
Rush Limbaugh 5.1 35,500 3
Al Franken 0.9 5,900 27
Ed Shultz 0.4 2,900 34

Host Share Avg. Quarter Hour Rank (all AM/FM
(Adults 25-54) (Adults 25-54) programming-
adults 25-54)
Rush Limbaugh 2.7 11,000 14
Al Franken 0.6 2,400 34
Ed Shultz 0.4 1,700 36

Known as the media pundit who reshaped the political landscape with his entertaining and informative brand of conservatism, Mr. Limbaugh is also widely credited with resuscitating AM radio by many industry experts.

Source: Premiere Radio Networks

CONTACT: Amir Forester of Premiere Radio Networks, +1-818-461-5404

Web site: http://www.premiereradio.com/

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