MTV Networks, BET and Comcast Hosted 'Revel With A Cause' at Annual CTAM Kickoff Party

MTV Networks, BET and Comcast Hosted 'Revel With A Cause' at Annual CTAM Kickoff Party

MTV Networks and BET contributed $25,000 in Support of the School District of Philadelphia

Party held on Sunday, July 24 at Philadelphia hotspot Chrome

Contribution Check presented on Monday, July 25 at CTAM Main Stage at the Pennsylvania Convention Center

PHILADELPHIA, July 25 /PRNewswire/ -- MTV Networks, BET and partner Comcast today announced a contribution of $25,000 to Philadelphia's Children First Fund, a charitable non-profit organization dedicated to supporting the School District of Philadelphia. The donation is part of "Revel With a Cause," a kickoff party for this year's CTAM convention.

A check was presented today to Ellen Savitz, Chief Development Officer, Philadelphia's Children First Fund, by Donovan Gordon, Sr. Vice President, Affiliate Sales and Marketing, BET; Jessica Heacock, Senior Vice President, Affiliate Sales and Marketing, MTV Networks; Courtney Menzel, Vice President, National Marketing, Affiliate Sales and Marketing, MTV Networks, and Dave Watson, Executive Vice President of Operations, Comcast Cable.

As part of BET, MTV Networks and Comcast's ongoing commitment to engendering meaningful change throughout the communities in which they operate, these companies have donated a substantial portion of the funds earmarked for the 2005 CTAM kickoff party to the Children First Fund. Individual party attendees were also encouraged to make contributions of their own to the organization throughout the evening.

"We're dedicated to enriching and contributing to the communities that we serve," said Nicole Browning, President, Affiliate Sales and Marketing, MTV Networks and BET. "Donating a significant part of our annual party budget seemed like a great way to further that goal. This year we threw a great party, that was a little scaled down, with the unprecedented added bonus of giving our guests the chance to support a wonderful and worthy cause."

"We're thrilled and honored to receive such a generous donation from MTV Networks, BET and Comcast," said Savitz. "It is this kind of generosity that enables us to continue our work supporting the efforts of the students, teachers, leaders and programs of the Philadelphia School District."

"Philadelphia is Comcast's home and we are connected to our communities in many ways. Providing support for education is a key component of our community investment strategy. Having the opportunity to support The Children First Fund which helps students all over the city is fantastic. We are proud to be associated with MTV Networks and BET in this very creative way to aid our hometown," Said Watson.

MTV Networks, a unit of Viacom International Inc. (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 90 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

BET, a subsidiary of Viacom, Inc., is the nation's leading television network providing quality entertainment, music, news and public affairs programming for the African-American audience. The BET Network reaches more than 80 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. BET is a dominant consumer brand in the urban marketplace with a diverse group of branded businesses: BET.com; BET Digital Networks -- BET Jazz, BET Gospel and BET Hip Hop; BET Event Productions; and BET Books.

Comcast Corporation (NASDAQ:CMCSA)(NASDAQ:CMCSK) (http://www.comcast.com/) is the nation's leading provider of cable, entertainment and communications products and services. With 21.5 million cable customers, 7.4 million high-speed Internet customers, and 1.2 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.

The Company's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, Outdoor Life Network, G4, AZN Television, PBS KIDS Sprout, TV One and four regional Comcast SportsNets. The Company also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia. Comcast Class A common stock and Class A Special common stock trade on The NASDAQ Stock Market under the symbols CMCSA and CMCSK, respectively.

Children First Fund

Philadelphia's Children First Fund is a Pennsylvania nonprofit corporation qualified as federally tax-exempt under section 501(c)(3) of the Internal Revenue Code. Philadelphia's Children First Fund seeks to raise funds and identify time sensitive resources for programs and activities that support the educational mission of the School District of Philadelphia and the educational opportunities of School District students.

Source: MTV Networks

CONTACT: Mimi O'Connor of MTV Networks, +1-212-258-7778; or Vincent
Thompson of School District Of Philadelphia, +1-215-299-7850; or Kate Disston
of Comcast, +1-215-320-8793

Web site: http://www.comcast.com/

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