COQ ROQ(SM) Hits National Music Scene With Poultry-Packed Lyrical Prowess

COQ ROQ(SM) Hits National Music Scene With Poultry-Packed Lyrical Prowess

"Bawk Rawkers" credit new BK(TM) CHICKEN FRIES as musical inspiration

MIAMI, July 25 /PRNewswire/ -- The newly hatched sextet group COQ ROQ(SM) is bursting out of the coop with bawk rawk, a plucky new music genre that combines the latest in hard-working rock and easy-eating chicken.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050725/CGM038 )

The band, sporting chicken masks reminiscent of the Internet phenomenon "Subservient Chicken," found a muse in the newest product at BURGER KING restaurants, BK(TM) CHICKEN FRIES. Like COQ ROQ, BK CHICKEN FRIES rebel against convention -- the innovative, all white meat chicken breast strips in the shape of French fries are shaking up the establishment's old-fashioned chicken mentality. Tucked into a highly portable container that fits into a car's cup-holder, CHICKEN FRIES aren't your mother's strips or your baby sister's nuggets, this is a "box that rocks" and it has VIP seats at every COQ ROQ show.

Russ Klein, chief global marketing officer at Burger King Corporation, said, "COQ ROQ has a rebellious, new rock sound, and we've got a rebellious, new way to eat chicken on the go. The two come together in our new ads, which are going to have music and chicken fans head-banging like it's 1985 in no time."

For those counting their chickens, COQ ROQ features six rockers, including head bird Fowl Mouth on vocals, lead guitar and strutting; band mates The Talisman and Kubuki back him on electric guitars with Free Range on bass, Sub- Sonic on drumsticks and Firebird providing pyrotechnics within the pecking order.

COQ ROQ's smash debut, "Cross the Road," is an example of bawk rawk guaranteed to raise the roost, as are "Bob Your Head," "One Armed Bandit" and "Nice Box."

The band will be featured in BURGER KING's new music video-style ads that will air on network and cable television, including MTV and VH-1, starting today. Directed by Paul Hunter, whose previous work includes videos for Madonna, Lenny Kravitz, Eminem and Marilyn Manson, the ads will prominently showcase both the band and BK(TM) CHICKEN FRIES. Miami-based Crispin, Porter & Bogusky created the ads.

COQ ROQ fans can purchase t-shirts, CDs and other fowl merchandise on the band's fully interactive Web site located at http://www.coqroq.com/ , complete with downloadable cell phone ring tones.

About Burger King Corporation

The BURGER KING(R) system operates more than 11,000 restaurants in more than 60 countries and territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

Burger King Holdings Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. To learn more about BURGER KING, please visit the company's Web site at http://www.bk.com/ .

CONTACT:
Adrienne Hayes Burger King Corporation 305/378-7939 ahayes@whopper.com
Lauren Hammann Burger King Corporation 305/378-3120 lhammann@whopper.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050725/CGM038
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN10
PRN Photo Desk, photodesk@prnewswire.com
Source: Burger King Corporation

CONTACT: Adrienne Hayes, +1-305-378-7939, ahayes@whopper.com , or
Lauren Hammann, +1-305-378-3120, lhammann@whopper.com , both of Burger King
Corporation

Web site: http://www.coqroq.com/
http://www.bk.com/

NOTE TO EDITORS: High resolution band images, audio and video footage available upon request.

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