Rocket Mobile Surges Past the One Million Download Mark With Song IDentity

Rocket Mobile Surges Past the One Million Download Mark With Song IDentity

- Popular BREW(R) Application Allows Users to Instantly Identify Songs on the Radio -

LOS ANGELES, July 27 /PRNewswire/ -- Rocket Mobile(R), a leading provider of mobile phone software, today announced that its Song IDentity music recognition application, developed for QUALCOMM's BREW solution, has reached the one million download mark.

Song IDentity won the "Best Entertainment Application" and "People's Choice" Awards at the fifth annual BREW 2005 Developer Awards held this past June during the BREW 2005 Conference, and is the only mobile handset music recognition application live on operator networks in North America. The Song IDentity application provides users with the ability to record a 10 second snippet of music to identify the artist, song and album. The service also provides the user with an option to purchase the ringtone after successful music recognition.

"Reaching the one million download mark is a tremendous milestone for Song IDentity. People are truly amazed when they use the application and experience the music recognition service on their handset," said Wayne Yurtin, president and CEO of Rocket Mobile. "We are thrilled with the success of Song IDentity, and credit the BREW solution with providing an optimum application development and execution environment that has allowed us to bring the application to market quickly and easily."

"The popularity of Rocket Mobile's Song IDentity application is an excellent example of the type of compelling music applications available through QUALCOMM's BREW solution," said Tom Grieco, senior director of BREW Developer Relations for QUALCOMM Internet Services. "The fact that Song IDentity has been available for less than a year and has had such a rapid rise to the one millionth download figure is proof that mobile music applications are becoming more sophisticated and compelling."

Built using QUALCOMM's BREW solution, the Song IDentity application recognizes music anywhere. Users simply hold their mobile phone to any music source and Song IDentity records a music sample and sends it to the backend servers for recognition. The music and ringtone category has been one of the fastest growing areas in the wireless industry and Song IDentity complements wireless operators overall music strategy.

QUALCOMM's BREW solution is designed to meet the distinct and varied needs of wireless operators, handset manufacturers, publishers, developers and end users around the world. BREW products and services include: an open, extensible client platform that supports robust systems and application software including personalized and branded user interfaces for mass market devices; a J2EE(TM)-based, modular delivery system that enables the distribution of content, applications and user interfaces to wireless devices across all air interfaces; a dedicated professional services team that supports the integration of customized implementations; and the wireless industry's first global marketplace to support the monetization of applications and services developed in all programming languages. The BREW solution can make the wireless visions of innovative companies a reality.

About Rocket Mobile

A privately held Silicon Valley-based firm, Rocket Mobile, Inc. is a leading developer of mobile phone applications and mobile messaging technologies for handset OEMs. Rocket Mobile designs, develops and licenses applications and technologies for mass-market mobile phones. Rocket Mobile's messaging portfolio includes client-side technology for enabling handset manufacturers to integrate SMS (Short Message Service), EMS (Enhanced Messaging Service), MMS (Multimedia Message Service), IM (Instant Messaging), and Mobile Browsing (cHTML/HTML/WAP) capability into their handsets. Rocket Mobile is a QUALCOMM Elite(R) BREW Developer with U.S. headquarters in Los Gatos, Calif. For additional information on Rocket Mobile, visit: http://www.rocketmobile.com/.

Rocket Mobile is a registered trademark of Rocket Mobile, Inc. QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners.

Rocket Mobile Contact:
Young Yoon
408-395-5575 ext. 105
young@rocketmobile.com

Source: Rocket Mobile, Inc.

CONTACT: Young Yoon of Rocket Mobile, Inc., +1-408-395-5575 ext. 105,
young@rocketmobile.com

Web site: http://www.rocketmobile.com/

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