World Leader in Interactive TV Selects Ensequence Software to Enrich Sky Sports Programming

World Leader in Interactive TV Selects Ensequence Software to Enrich Sky Sports Programming

LONDON, July 26 /PRNewswire/ -- Ensequence(TM), the leading provider of interactive TV (iTV) authoring software and services, today announced that Sky Sports has licensed the on-Q(TM) Create software suite.

Ensequence's licensing deal with BSkyB spans a three-year period and is coupled with a comprehensive support agreement. The first application authored with on-Q Create software will be launched in August.

"Ensequence on-Q software has a perfect fit with our interactive programming philosophy, complementing our existing interactive output and allowing us to focus on increasing our viewers' enjoyment of Sky Sports even more," said Piers Croton, Executive Director of Sky Sports Active. "We are impressed by the power and usability of the on-Q authoring suite, which will help us to produce synchronised interactive programming quickly and easily, with fresh content, in a manner which dovetails with our standard production process."

"We've been working with Sky Sports for some time in support of their highly experienced creative teams," said John Holland, Sales and Marketing Director for Ensequence International. "The advanced feature set and industrial strength of our technology, combined with our comprehensive professional services support have proved a major attraction and will facilitate further innovation in their programme output."

About Ensequence

Ensequence(TM) is revolutionising the way advertisers, networks, channels, broadcasters, and operators interact with their viewers. Established in 2000, Ensequence is the premier provider of interactive TV software used to create, test, and air interactive shows and commercials. Ensequence on-Q(TM) software suites reduce the time and financial commitment required to produce interactive content. Prominent interactive TV leaders such as the BBC and the Discovery Channel were first to adopt on-Q software. For more information about Ensequence, visit www.ensequence.com.

About Sky Sports

Sky Sports produces five dedicated sports channels offering a range of quality live sport, original support programmes and round-the-clock sports news. Sky Sports is renowned for its coverage of the FA Barclays Premiership, won a BAFTA for its live Rugby Union broadcasts and has a reputation for pioneering new broadcast techniques including interactive coverage. Alongside the broadcast channels, Sky Sports provides a variety of content online at skysports.com and via mobile, WAP, MMS and SMS. Sky is also the principle supplier of sports and news information to a number of network operators.

Source: Ensequence

CONTACT: John Holland, Sales & Marketing Director of Ensequence
International, +44-0-207-072-2440, or john.holland@ensequence.co.uk; or Aslam
Khader, Vice President, Marketing and Strategy of Ensequence, +1-503-416-3807,
or aslam.khader@ensequence.com, Chris Haynes, Head of Sports Publicity of Sky
Sports, +44-0-207-705-3905, or chris.haynes@bskyb.com

Web site: http://www.ensequence.com/

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