GoTV Networks Selects thePlatform Media Publishing System to Power On-Demand Mobile Television Network

GoTV Networks Selects thePlatform Media Publishing System to Power On-Demand Mobile Television Network

Comprehensive Solution Enables Easy Content Aggregation, Management and Publishing, Bringing Continually Updated Content From GoTV Studios and Partners

SEATTLE and SHERMAN OAKS, Calif., July 27 /PRNewswire/ -- thePlatform(R), a leading provider of digital video publishing solutions, and GoTV Networks, the innovative, on-demand mobile television network, today announced that GoTV has chosen thePlatform Media Publishing System (MPS) to aggregate, manage and publish digital video for personalized delivery to mobile phones.

GoTV already has successful video products available on the Sprint and Nextel mobile networks. All GoTV content is available in a unique on-demand model which is updated 24 hours a day and allows customers to "watch what they want, when they want it."

"GoTV is constantly striving to improve the delivery of its mobile video content. thePlatform Media Publishing System will make it easier for us to continually update our news, sports, music and entertainment products, creating the immediacy of broadcast television within our superior on-demand model," said David Bluhm, CEO of GoTV Networks. "From our in-house studios to our category-leading licensed content partners, we work with a wide variety of programming sources. thePlatform will help us in our goal of providing the best consumer experience in mobile television."

With MPS, GoTV can easily manage video from multiple sources, whether from its existing content providers, its own mobile-optimized productions, or from more than a hundred leading content providers running MPS today. It can also easily publish this video for delivery over multiple mobile networks, for playback on a variety of cell phones.

"Our work with GoTV showcases the strength and flexibility of thePlatform Media Publishing System to manage video from any source and publish it to multiple carriers," said Ian Blaine, co-founder and CEO of thePlatform. "Our ability to manage the complex process of delivering timely digital audio and video in different formats and bitrates, each with varying business rules and policies, enables GoTV to achieve greater revenues from its content."

About GoTV

GoTV (www.gotvnetworks.com) delivers instant, on-demand television programming direct to the mobile phone handset or wireless device, providing news, sports, music, entertainment, and other essential content customized specifically for the mobile user. GoTV's on-demand model "gives people what they want" with a unique user interface that provides continually updated content, yet allows users to choose what they watch at any time. GoTV's staff of Emmy Award-winning producers work with the company's best-of-breed media partners, including ABC News, ABC Entertainment, Univision, Fox Sports, iFilm, Variety and others to create constantly updated programming optimized for both low-bandwidth and 3G handsets. GoTV products are available on Sprint, Nextel and Boost Mobile wireless networks.

About thePlatform

Headquartered in Seattle, thePlatform is an industry-leading provider of digital media publishing solutions. The company's flagship product, thePlatform Media Publishing System (MPS), is a comprehensive solution for media, entertainment and enterprise customers. With thePlatform MPS, customers can publish digital media anywhere -- over any network, to any device. Leading customers include Bank of America, CNBC, Comcast, Court TV, Microsoft, Scripps Networks, The Wall Street Journal Online, and Verizon Wireless. Custom feature enhancements and seamless systems integration are a simple matter using thePlatform's Web services MPS-SDK. For more information, visit www.theplatform.com.

Source: thePlatform

CONTACT: Bruce Jacobs of Weber Shandwick Seattle, +1-425-452-5400, or
thePlatform@WeberShandwick.com, for thePlatform; or Cary Kwok of Zeno Group
Los Angeles, +1-310-566-2288, or cary.kwok@zenogroup.com, for GoTV

Web site: http://www.theplatform.com/

Web site: http://www.gotvnetworks.com/

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