Bloomberg TV is No. 1 in Europe

Bloomberg TV is No. 1 in Europe

Business and Financial Television Market Survey Shows Bloomberg Television Delivers 30 Percent More Viewers than the No. 2 Network

NEW YORK, July 15 /PRNewswire/ -- According to EUROPE 2005, the latest survey on media consumption among Europe's most influential business people and affluent consumers, Bloomberg Television is Europe's most watched business and financial channel. The survey shows that Bloomberg Television reaches 522,000 viewers each week, 30 percent more than its nearest competitor.

In addition to having the number one ranking in the business and financial television market, the Europe 2005 survey also shows that Bloomberg Television reaches the key executive viewers. Over a third of Bloomberg Television's viewers are "C-Suite" executive officers and over 50 percent of its daily viewers are members of senior management. According to the survey, Bloomberg Television reaches 70 percent more "C-Suite" executives at organizations with 50 or more employees worldwide than the No. 2 network, with the majority of its weekly audience located in Europe's "Big-Five" economies.

"Bloomberg Television, supported by the 1,600 journalists in 127 Bloomberg News bureaus around the world, provides a breadth and depth of coverage that is unmatched in financial and business television," said Brian Martinez of Bloomberg Television. "The EUROPE 2005 survey demonstrates that Europe's key business and financial decision-makers turn to Bloomberg Television for reliable information and business insight."

About Bloomberg

Bloomberg is the leading global provider of data, news and analytics. The BLOOMBERG PROFESSIONAL(R) service and Bloomberg's media services provide real- time and archived financial and market data, pricing, trading, news and communications tools in a single, integrated package to corporations, news organizations, financial and legal professionals and individuals around the world. Bloomberg's media services include BLOOMBERG NEWS(R), the global news service that includes more than 1,600 journalists in 127 bureaus worldwide; BLOOMBERG TELEVISION(R), the 24-hour business and financial network produced and distributed worldwide on 10 separate channels in seven languages; and BLOOMBERG RADIO(SM), which provides up-to-the-minute news on XM, Sirius and WorldSpace satellite radio around the world and on WBBR 1130AM in New York. In addition, BLOOMBERG PRESS(R) publishes books for investment professionals. For more information please visit http://www.bloomberg.com/ .

Source: Bloomberg

CONTACT: Judith Czelusniak of Bloomberg LP, +1-212-617-4273,
bloomberg@bloomberg.net; Jeffrey Weir of Sloane & Company, +1-212-446-1878,
jweir@sloanepr.com, for Bloomberg

Web site: http://www.bloomberg.com/

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