Leading Authority on Hispanic Trends Sheds Light on Telemundo Move

Leading Authority on Hispanic Trends Sheds Light on Telemundo Move

Hector Orci Available for Comment on mun2 Moving to LA

Hector Orci, CEO, co-founder and co-chair of La Agencia de Orci, a leading national Hispanic advertising agency, and one of Hispanic Business Magazine's "100 Most Influential Hispanics," is currently available for interview on the highly anticipated announcement from Telemundo that the network will be moving its bilingual, youth-oriented cable channel, mun2, from Miami to Los Angeles.

Hector Orci is available for comment on the nuances of such pertinent issues as:

* How is the move likely to affect mun2's programming?
* What does it mean for advertisers and marketers?
* Is Los Angeles the hub of cultural assimilation for U.S. Hispanics?
* Is mun2 likely to receive more promotional and programming support
from Telemundo/NBC?
* Is the move likely to make mun2 more competitive with Univision's
cable network, Galavision?

Hector Orci is qualified to provide in-depth commentary on the changing universe of media that target U.S. Hispanic consumers and what the business implications are. In fact, his agency, La Agencia de Orci, buys millions of dollars of Spanish and English language media a year ... including Telemundo and mun2. Hector can also speak to the various levels of Hispanic acculturation, how to target them and what language will best reach them. To schedule an interview with Mr. Orci, please contact Jason Grimley at 310-477-9500.

About Hector Orci

Hector has helped pioneer the growth and recognition of the U.S. Hispanic marketing industry while helping increase sales and profits for many fortune 500 companies, including American Honda, Allstate Insurance, and Verizon. Mr. Orci was instrumental in forming the U.S. Hispanic marketing industry's first and most influential trade organization, the Association of Hispanic Advertising Agencies (AHAA), and was its founding president. He is a faculty member with the National Hispanic Corporate Council Institute (NHCCI) which serves as a resource for training, information, expertise, and counsel to corporate America on the Hispanic Market.

Contact: Jason Grimley or Dan Spelling at 310/477-9500 or

jgrimley@spellcom.com

PRNewswire -- June 21

Source: La Agencia de Orci

-------
Profile: intent