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Thursday, May 19, 2005

Toshiba Showcases Comprehensive Cinema Series(R) TV Line Covering All Digital Display Categories

Toshiba Showcases Comprehensive Cinema Series(R) TV Line Covering All Digital Display Categories

Line includes new digital technologies, new screen sizes, and beautiful new cosmetic designs

ALBUQUERQUE, N.M., May 19 /PRNewswire/ -- Toshiba America Consumer Products, L.L.C. ("Toshiba") showcased today its new line of Cinema Series(R) products at its annual Dealer Line Show. Consumers continue to turn to Toshiba's Cinema Series line of televisions when looking for a superior picture, beautiful cosmetics and the latest technologies in DLP(TM) Projection TV, Plasma TV, LCD TV and HD Direct View CTV.

This year Toshiba has expanded its line of LCDVD(TM) (LCD/DVD Combo TV), Plasma TV and DLP(TM) Projection TV models to include new screen sizes and new digital features. The Cinema Series line now also features new 1080p XHD(TM) DLP(TM) Projection TVs.

"From DLP(TM) to Direct View to Plasma to LCD, Toshiba has everything in digital TV," said Scott Ramirez, VP, Marketing. "With exciting new features like our THINC(TM) home theater networking and stunning new cosmetics, our Cinema Series models take each of these categories to the next step."

Cinema Series DLP(TM) Projection TV -- We're Back with 1080p

Toshiba's Cinema Series line of DLP(TM) Projection TVs will include 720p and new 1080p XHD models with Screen sizes ranging from 52" to 72". The line, which now includes all integrated sets, will offer two 720p models (52HMX95 (52"); 62HMX95 (62")) and three 1080p models (56MX195 (56"); 62MX195 (62"); 72MX195 (72")). The new 52" and 62" 720p models are all black and feature a shiny black acrylic bezel. The new 1080p sets offer pristine resolution and enhanced contrast ratios ensuring crystal clear picture quality.

The technology at the center of the new 1080p sets is a new Toshiba Digital Light Engine named TALEN(TM) X. This system utilizes Texas Instruments' xHD4 chip, advanced optics, Toshiba's DEEP Picture(TM) technology, and Xtreme BLAC(TM) to provide high resolution with improved brightness and contrast. These XHD models also include new PixelPure(TM) AT Digital Video Processing, utilizing new Adaptive Technology to create further improved picture quality, the new Radiance(TM) 150 Hi-Bright Lamp for noticeably brighter images, and a TheaterFine(TM) DFP Screen with Anti-Glare Coating that results in increased detail and noticeably deeper blacks.

All DLP(TM) Cinema Series models are Digital Cable Ready with CableCARD(TM) slot. They also include TV Guide On Screen(R) so consumers know what's on, and IEEE1394 allowing users to record HD programming. Plus,1080p DLP(TM) Cinema Series sets offer a new modern cosmetic design featuring space- saving bottom speakers.

Cinema Series Flat Panel TV

Flat Panel TV continues to be the fastest growing display category, and Toshiba's new line expands both LCD and Plasma categories with new cutting edge features and cosmetic designs.

The Cinema Series Flat Panel TV line includes two new integrated LCDVD combination units and two integrated Plasma models. The 32HLX95 (32") and 37HLX95 (37") LCDVD combos offer a fully functional, integrated side-loading DVD player and a PC input. The 42HPX95 (42") and 50HPX95 (50") Plasma displays come equipped with IEEE1394 and PC inputs.

The four Cinema Series Flat Panel TVs come equipped with Digital 3DYC Comb Filter, Cinema Mode (3:2 Pull Down), Color Temperature Control, HD Dynamic Contrast, and Movie and Sports modes, and HDMI(TM) inputs, for enhanced picture quality. The new Sound Strip Speaker System, SRS(R) WOW(TM) and Virtual Dolby(R) Digital (on the Plasma models) are also included for impressive sound quality.

16:9 HD CRT

Rounding-up the Cinema Series line are two new FST PURE(R) 16:9 HD CRT televisions. Toshiba's FST PURE flat tube design delivers increased viewing angle, enhanced picture linearity and reduced light reflections to produce accurate lifelike images. The 30HFX85 (30") and 34HFX85 (34") offer features including CrystalScan HDSC(TM) for all time 1080i resolution, CableClear(R) DNR that optimizes video connections by eliminating noise and automatically adjusting sharpness, and HDMI Digital Video Inputs.

New Line Features

In an effort to provide consumers with a richer home theater experience, Toshiba has added exciting new features to its 2005 line. ChannelBrowser(TM) lets consumers use a "back" button -- similar to a PC browser back button -- that will allow easy access to recently viewed channels. All new Cinema Series DLP(TM) PTV models will include THINC(TM) (Toshiba Home Interactive Network Connection) home entertainment networking. This revolutionary feature allows consumers to connect their TV to their PC and playback MP3 audio files and JPEG pictures using only the TV remote.

Pricing and Expected Availability
DLP(TM)

52HMX95 (July 2005, $3,099.99); 62HMX95 (July 2005, $3,599.99); 56MX195 (September 2005, $3,799.99); 62MX195 (September 2005, $4,099.99); 72MX195 (October 2005, $5,299.99)

Flat Panel

32HLX95 (July 2005, $2,999.99); 37HLX95 (August 2005, $3,999.99); 42HPX95 (August 2005, $3, 999.99); 50HPX95 (September 2005, $5,499.99)

CRT

30HFX95 (September 2005, $1,199.99); 30HTX95 (September 2005, $1,299.99); 34HFX95 (September 2005, $1,499.99)

About Toshiba America Consumer Products, L.L.C.

Toshiba America Consumer Products, L.L.C. is a limited liability company, owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba America Consumer Products, L.L.C. is a pioneer in DVD and DVD Recorder technology and a leading manufacturer of a full line of home entertainment products, including flat panel TV, rear and front projection and direct view televisions, home theater projectors, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey with production facilities in Lebanon, Tennessee. For additional information please visit http://www.tacp.toshiba.com/.

SRS and WOW are trademarks of SRS Labs, Inc.
Dolby Digital is a registered trademark of Dolby Laboratories.
HDMI is a trademark of HDMI Licensing, L.L.C.
DLP is a trademark of Texas Instruments Inc.
CableCARD is a trademark of Cable Television Laboratories, Inc.

TV Guide On Screen is a registered trademark of Gemstar-TV Guide International, Inc. and/or one of its affiliates.

Source: Toshiba America Consumer Products, L.L.C.

CONTACT: Alejandro Arango of BRODEUR, +1-617-587-2034,
aarango@brodeur.com

Web site: http://www.tacp.toshiba.com/

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