Target + Response, Inc. Appoints Brian Blanchard as Vice President of Business Development

Target + Response, Inc. Appoints Brian Blanchard as Vice President of Business Development

Direct Marketing Veteran Joins Leading Supplier of Pay-Per-Lead Advertising

CHICAGO, May 24 /PRNewswire/ -- Target + Response, Inc. -- a leading supplier of targeted, pay-per-lead radio and Internet advertising -- today announced the appointment of Brian Blanchard as its vice president of business development. In his new post, Blanchard will be based at the company's recently launched Minneapolis office, where he will spearhead expansion and business development efforts.

"We are delighted to have Brian on board to help us grow our dominance in the performance-based advertising industry," said Target + Response President Larry Levis. "He brings a proven track record, as well as an ideal blend of skills and experience."

Blanchard comes to Target + Response with more than 20 years of senior level experience at major advertising and direct marketing agencies. This includes nine years as senior vice president in charge of new business activities for Novus Print Media (Plymouth, MN) -- part of the Omnicom family of companies and one of the nation's largest discount print media buying firms. He also introduced and oversaw all direct marketing capabilities at full-service ad agencies Northlich (Cincinnati) and Campbell Mithun (Minneapolis). Other agency experience includes managing business development at Carlson Marketing Group (Minnetonka, MN), a leader in customer loyalty programs, and managing B2B programs at MORE Direct (Minneapolis).

Earlier in his career, Blanchard also gained experience working on the client side of the agency/client relationship, serving as marketing manager for the Cable Value Network (CVN) and as assistant product manager for Unicover Corporation.

About Target + Response, Inc.

Founded in 1987, Target + Response, Inc. focuses exclusively on helping advertisers and their ad agencies develop and implement highly efficient pay- per-lead radio and internet campaigns. In effect, it takes the risk out of advertising with campaigns that charge advertisers only for the highly-qualified leads that are generated. More information about Target + Response is available at www.target-response.com.

Source: Target + Response, Inc.

CONTACT: Erik Deutsch of Rainmaker & Sun, +1-818-789-9928, ext. 105,
erikd@rainmakerandsun.com, for Target + Response, Inc.

Web site: http://www.target-response.com/

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