American Latino TV Dominates Late Fringe With All Time High, Double Digit Shares in Los Angeles

American Latino TV Dominates Late Fringe With All Time High, Double Digit Shares in Los Angeles

Pioneering Program for U.S.-Born Latinos Defeats English & Spanish TV Competitors in Nation's Largest Hispanic Market

NEW YORK, May 24 /PRNewswire/ -- AIM Tell-A-Vision Group's American Latino TV (ALTV), a nationally syndicated, culture and lifestyle television series targeting the country's 25 million U.S.-born Latinos, dominated its timeslot in Los Angeles, the nation's largest Hispanic market during May sweeps (May 15th). American Latino airs on flagship KABC-7 Sundays at 12:30 a.m.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050524/NYTU051 )

The program hit an all time high of a 2.5 NSI (general market) Nielsen household rating and a walloping 11 share, leading all programs during that time period and more than doubling the share of the nearest competitor, KTTV-Fox. American Latino won all the major demos including persons 18-34, 18-49 and 25-54. The show beat all English- and Spanish-language programs with a 12 share among persons 18-49 demonstrating late fringe dominance with a 15 share for persons 25-54, more than three times the share of the nearest competitor in the demo, The West Wing on KCBS.

In all key demographics of persons 18-34, 18-49 and 25-54, American Latino improved impressively upon the lead-in share of The Practice by as much as 25%, demonstrating its ability to bring a larger, new audience to ABC's flagship station.

"American Latino found its creative groove," said Robert Rose, AIM Tell-A-Vision CEO and Executive Producer of the series. "Senior Producer Renzo Devia and the Maximas Productions team are taking the show to a whole new level." Rose said, "Our ratings success is not limited to Los Angeles, but by dominating the nation's largest Hispanic market, we've clearly demonstrated what many already know: Latinos tune in to quality, culturally relevant programming given the choice."

AIM Tell-A-Vision Group's Maximas Productions was nominated recently for its third consecutive Imagen Award for "Best National Informational Program," for both of its weekly syndicated offerings, American Latino TV and its companion half-hour program LatiNation.

American Latino is the most widely distributed weekly program produced for U.S. Latinos in English with over 68 affiliates throughout the U.S., Puerto Rico and Virgin Islands, reaching of almost 60 million homes representing over 85% of Hispanic Homes. The program reaches over 82% of U.S. Hispanic Homes almost exclusively on full-power broadcast TV stations.

More info at http://www.aimtv.tv/ .

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050524/NYTU051
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: AIM Tell-A-Vision Group

CONTACT: Adam Schoenberg of AIM Tell-A-Vision Group, +1-212-627-3192 ext
18, Adam@aimtv.tv

Web site: http://www.aimtv.tv/

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