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International Entertainment News

Tuesday, May 17, 2005

Student-Produced Service Dubbed 'mobile17' Pioneers Impressive New Features for Mobile Phone Users

Student-Produced Service Dubbed 'mobile17' Pioneers Impressive New Features for Mobile Phone Users

BOSTON, May 17 /PRNewswire-FirstCall/ -- "Is that an AM radio?" "Why no it's my cellphone." smashEMPIRE, Inc., launched 1Q 2005 by 18-year-old Ben Guild, opened its first service this week, dubbed "mobile17", pioneering innovative new features to cellphone users that, before, were unheard of; most notably its "mobile podcasting" ability, allowing anyone to transfer pre- recorded Internet radio broadcasts made for Apple's iPod ("podcasts") to their mobile phone as a series of ringtones, absolutely free. The service also allows users to grab new "podcasts" on-the-go using their mobile phone's web browser, a service first of its kind.

Podcasting has erupted into a very popular form of personal broadcast over the Internet over the past two years. Listeners have complete control over when they hear the recording, and are able to pause, rewind, and skip-through the audio as desired.

"mobile17" also enables consumers to create their own ringtones and graphics from their music and photos (again, free of charge), and now offers a service for bands, artists, and distributors to sell and profit by offering mobile content online.

For more information contact:

pc@smashempire.com

Source: smashEMPIRE, Inc.

CONTACT: Ben Guild, +1-781-690-3333 bguild@smashempire.com

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