The Saga Continues: Cingular Introduces More Exclusive Star Wars Content, Just in Time for May 19th Debut of Star Wars: Episode III Revenge of the Sith

The Saga Continues: Cingular Introduces More Exclusive Star Wars Content, Just in Time for May 19th Debut of Star Wars: Episode III Revenge of the Sith

ATLANTA, May 18 /PRNewswire/ -- Cingular customers have been enjoying a compelling suite of Star Wars mobile content since earlier this year. From ringtones to graphics to voice tones to games, Cingular is the only U.S. carrier to offer exclusive wireless access to official content based on the entire Star Wars saga, including the sixth and final installment Star Wars: Episode III Revenge of the Sith. Today Cingular is pleased to announce several new additions to its already impressive collection.

"With the much anticipated film debut of Star Wars: Episode III Revenge of the Sith just one day away, Cingular Wireless is thrilled to continue to drive the excitement of Star Wars to the small screen -- the wireless phone," said Jim Ryan, vice president of consumer data services, Cingular Wireless.

What's New?

Cingular continues to enhance its suite of downloadable Star Wars content, which already includes music tones, voice tones of movie quotes, sound effect tones, mobile games, animated screensavers, colorful wallpaper graphics and MMS greeting cards. New to Cingular's collection of official Star Wars content are:

- Chocolate M-Pire Graphics: A colorful assortment of wallpaper graphics
based on Star Wars-themed characters created by M&M'S(R) Brand
Chocolate Candies. For just $1.99, Cingular customers can now download
some of their favorite M&M'S Characters in the Chocolate M-Pire
including Blue as Han Solo, Yellow as Darth Vader, Orange as Chewbacca,
Red as Anakin Skywalker, Green as Princess Leia and many more.

- Original Voice Tones: Cingular customers can replace their current
ringtone with an original Star Wars voice tone that includes recordings
by Darth Vader, Yoda, C-3PO and General Grievous. Instead of the
standard "ring, ring," replace it with a directive from Yoda: "Through
the force you should communicate, not this crude device." Or hear the
pessimistic C-3PO say: "I do recommend you pick up this urgent
transmission, or we're doomed." Cingular customers can choose from
more than 20 specially-recorded Star Wars Voice Tones at just $1.99
each.

- Star Wars: Trivia: Cingular customers can test their knowledge of the
Star Wars universe and compete with other galactic fans via their
wireless phone in Star Wars: Trivia. By answering timed, detail-
oriented questions based on the Star Wars films, characters and events,
such as "Who was Jabba the Hutt's chief aide?" Cingular customers can
prove they are the ultimate fan. The cost to download the game is
$5.99.

- Star Wars: Puzzle Blaster: This addictive puzzle game immerses players
in the Star Wars universe in this fun update to the classic,
blockbuster game, Snood. The goal is to line up three or more Star
Wars characters to clear the screen while dodging Snoods. The game can
be played solo or with multiple players. Cingular customers can also
post high scores to maintain bragging rights. The cost to download is
$5.99.

Still Sizzling

- Cingular Star Wars RAZZ Headset: Last month, Cingular began selling the
Star Wars RAZZ Headset, a unique, limited edition mobile accessory
preloaded with 10 famous sound clips from the Star Wars saga that can
be inserted into live conversations, voicemails and outgoing messages
when using a Cingular wireless phone. Retailing for $24.99, the Star
Wars RAZZ sound clips include Obi Wan's "The Force will be with you;"
Chewbacca's famous roar; and Darth Vader's "You underestimate the power
of the Dark Side."

- Exclusive Sony Ericsson Preloaded Phones: Through June 4, Cingular is
offering two limited edition Sony Ericsson phones, preloaded with free
Star Wars content -- the S710 and the Z500a. When customers purchase
either wireless phone, they will receive two free movie tickets to see
Star Wars: Episode III Revenge of the Sith. The S710 is being offered
in select markets at a special promotional price of $399.99 with a
two-year contract. The Z500a is available for as low as $49.99 with a
two-year contract and after a $30 mail-in rebate in select markets.
Additionally, with each purchase of the Z500a, customers will receive
via mail-in rebate, one of four Star Wars-themed face plates. For more
details on pricing, availability and rate plans in your area, visit
www.cingular.com.

- Cingular Fan Favorites: With authentic Star Wars downloadable content
being rolled out throughout the year, more than 50 million Cingular
customers will have exclusive access to a total of nine custom created
games, more than 50 animated screensavers, more than 50 MMS greeting c
ards, more than 100 ringtones, and more than 200 colorful wallpaper
graphics. Based on all content launched to date, the most popular
ringtones/voice tones and wallpaper graphics are:

- Ringtones:
1. Imperial March
2. Star Wars Main Theme
3. Emperor's Theme
4. Chewbacca's voice (roar 1)
5. Yoda ("Mmm an incoming call you have")

- Wallpaper Graphics:
1. Darth Vader (Revenge of the Sith)
2. Anakin vs. Obi-Wan
3. Darth Vader
4. Yoda
5. Anakin Skywalker

For more information about Cingular's Star Wars collection, visit www.cingular.com/starwars .

About Cingular Wireless

Cingular Wireless is the largest wireless carrier in the United States, serving more than 50 million customers. Cingular, a joint venture between SBC Communications Inc. (NYSE:SBC) and BellSouth Corporation (NYSE:BLS), has the largest digital voice and data network in the nation and the largest mobile- to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/ . Get Cingular Wireless press releases e-mailed to you automatically. Sign up at http://www.cingular.com/newsroom .

Source: Cingular Wireless

CONTACT: Kelleigh Scott of Cingular Wireless, +1-404-236-6321, or
kelleigh.scott@cingular.com

Web site: http://www.cingular.com/starwars
http://www.cingular.com/
http://www.cingular.com/newsroom

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