Moms Lift the Lid on Hilariously Common Bathroom Moments

Moms Lift the Lid on Hilariously Common Bathroom Moments

Contest Offers Consumers the Chance to Win $10,000 for Their Silly Bathroom Stories

ATLANTA, May 9 /PRNewswire/ -- You've been there. You've done that. You've drowsily stumbled into the bathroom in the dark and have fallen into the toilet -- you soaked yourself, your pajamas and your ego because someone left the toilet seat up.

In a survey out this week, more than 85 percent of American moms say they can relate; confessing this and other all too familiar "bathroom moments" have happened to them.

A Dozen Moments

Georgia-Pacific Corporation, the maker of Angel Soft(R) toilet paper, is spotlighting those hilarious happenings in a series of funny video clips. A total of 12 different bathroom moments have been created. Six of the ads aired during the May 8 episode of ABC's hit drama Desperate Housewives. Consumers can log onto to http://www.angelsoftpresents.com/ to view the Bathroom Moments commercials and forward their favorites to friends.

Potty Particulars

In a recent poll(1) of 1,119 moms nationwide, more than 80 percent said they have experienced one of the "moments" featured in these quirky videos. Nearly 73 percent of moms say they have mistakenly soaked themselves with the showerhead when thinking they were about to run a bath. The majority of moms (82 percent) admit to having been caught by surprise "primping and waxing" by a spouse or friend. This survey even found the small percentage of moms who have sleepily brushed their teeth with something other than toothpaste and were actually willing to talk about it (33 percent)! And, as a true testament to the relevancy of the Angel Soft campaign, 1,000 moms actually provided a write-in response about their own unique bathroom mishaps that included getting caught singing in the shower, running out of toilet paper at a house other than their own and knocking their jewelry into the toilet on a regular basis.

Flushable Funnies

"It turns out moms love talking about bathroom humor," says Kate Laing, Brand Manager for Angel Soft Toilet Paper, "We look forward to sharing these video clips with them and hope moms enjoy a good laugh as they pass them along to their girlfriends."

Who hasn't dropped their keys or cell phone in the toilet? How many times have you been walked in on by a family member? Have you ever had to snoop around someone else's bathroom for some extra toilet paper? If you have a few side-splitting moments of your own, visit http://www.angelsoftpresents.com/ to share your "Hilarious Bathroom Blunder" for a chance to win $10,000 cash. You can also vote online at http://www.angelsoftpresents.com/ for your favorite Angel Soft Bathroom Moment video and be entered into a drawing for a $15,000 bathroom makeover.

About Georgia-Pacific

Headquartered at Atlanta, Georgia-Pacific is one of the world's leading manufacturers and marketers of tissue, packaging, paper, building products and related chemicals. With 2004 annual sales of $20 billion, the company employs approximately 55,000 people at more than 300 locations in North America and Europe. Its familiar consumer tissue brands include Quilted Northern(R), Angel Soft(R), Brawny(R), Sparkle(R), Soft 'n Gentle(R), Mardi Gras(R), So-Dri(R), Green Forest(R) and Vanity Fair(R), as well as the Dixie(R) brand of disposable cups, plates and cutlery. Georgia-Pacific's building products manufacturing business has long been among the nation's leading suppliers of building products to lumber and building materials dealers and large do-it- yourself warehouse retailers. For more information, visit http://www.gp.com/ .

(1) Survey conducted by Impulse Research, March 2005. Sample size of 1,119 mothers between the ages of 25 and 49 with more than one child at home. The margin of error for this survey is +/- 2.5%.

Source: Georgia-Pacific

CONTACT: Colleen Cone, +1-312-988-2365, cccone@webershandwick.com , for
Georgia-Pacific

Web site: http://www.gp.com/
http://www.angelsoftpresents.com/

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