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Wednesday, May 25, 2005

Eat'n Park Restaurants to Offer American Idol Runner Up $10,000 Recording Contract

Eat'n Park Restaurants to Offer American Idol Runner Up $10,000 Recording Contract

Family Dining Chain Invites Singer to Record Jingle to Shake Up New Summer Menu

PITTSBURGH, May 25 /PRNewswire/ -- Roll over Beethoven. Eat'n Park Restaurants -- one of America's favorite family restaurant chains -- today announces it will award American Idol's first runner up with a $10,000 recording contract to sing the family dining chain's summer menu jingle.

"For more than 50 years, Eat'n Park has been rocking the restaurant world with its award-winning food across three states, so now we're excited about the prospect of pairing the Eat'n Park name with one of America's hottest young singers," said Kevin O'Connell, senior vice president of Marketing, Eat'n Park. "Whether it's Carrie (Underwood) or Bo (Bice), we believe they will bring a great, all-American hardworking edge to our new radio spot."

Eat'n Park Restaurants is a family dining chain with 79 locations across Pennsylvania, Ohio and West Virginia, and employs more than 8,000 team members company-wide.

Eat'n Park's new radio jingle, "It's All Here," can be heard at www.eatnpark.com/news.asp . The new song was written by singer/songwriter Bob Corbin, who worked with Market Street Sound, Pittsburgh, to produce the piece. Corbin is famous for a number of #1 pop and country hits, including "Can't Keep a Good Man Down" and "Fire in the Night," for super group Alabama. His work also includes commercial jingles for Pepsi(R) and Doritos(R), among other products.

According to O'Connell, the jingle will be re-recorded by American Idol's first runner up if Eat'n Park's offer is accepted for use both in radio and television advertisements.

"We are very proud of Corbin's radio spot and jingle, and now we have the unique opportunity to really raise it to a new level by having one of America's newest singing sensations lend his or her talent to the Eat'n Park sound just in time for our new summer menu," said O'Connell.

Some of Eat'n Park's rockin' new summer specials will include Southwest Chicken Quesadillas, Arizona Fire-Roasted Chicken Salad, Tuscan Chicken Sandwich, Kansas City BBQ Burger and more.

"Our team members and guests are buzzing with the news that Eat'n Park is making this offer to the runner up," said O'Connell. "We think the show, in general, and particularly the work ethic of Carrie and Bo, epitomizes the kind of can-do attitude that so many of our team members and guests respect."

Eat'n Park will make a formal offer to the runner-up after American Idol airs on Wednesday, May 25, 8 p.m. (EDT).

Eat'n Park Restaurants is an award-winning family restaurant and bakery chain with 79 locations in three states with more than 8,000 team members company-wide. Eat'n Park's properties also include the Park Classic Diners, which are retro eateries reminiscent of the company's roots. The chain is a division of the Eat'n Park Hospitality Group based in Pittsburgh, Pa.

The Eat'n Park Hospitality Group is a portfolio of foodservice concepts focused on personalized dining. Founded in 1949 as a carhop restaurant, today it has grown to include Eat'n Park Restaurants, Parkhurst Dining Services -- the company's contract dining division, providing contract dining services to businesses, universities, and cultural centers, and CURA Hospitality-providing contract dining and management service for senior living communities. For more information, guests are invited to visit www.eatnpark.com .

Eight-time Emmy-nominated American Idol was created by Simon Fuller and developed by FremantleMedia. Executive producers are Simon Fuller and Nigel Lythgoe of 19TV, and Cecile Frot-Coutaz and Ken Warwick of FremantleMedia North America.

Source: Eat'n Park Restaurants

CONTACT: Kevin O'Connell of Eat'n Park Restaurants, +1-412-461-2000; or
Brian Tedeschi, cell, +1-412-638-5981, or briant@thinkinc1.com , or Brooke
Werner, both of Think Inc., +1-412-281-9228

Web site: http://www.eatnpark.com/
http://www.eatnpark.com/news.asp

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