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Wednesday, May 25, 2005

Spike TV 'Nyuks' It Up With the 'The Three Stooges' Seven Days a Week, Starting Monday, June 6

Spike TV 'Nyuks' It Up With the 'The Three Stooges' Seven Days a Week, Starting Monday, June 6

"Slap Happy Hour," The Network's Summer One-Hour Stooge Block Features Facts and Trivia

NEW YORK, May 25 /PRNewswire/ -- One of the world's wackiest comedy teams, The Three Stooges comes to Spike TV seven days a week this summer beginning Monday, June 6 - Friday, September 2 (9:00-10:00 AM, ET). Moe, Larry and Curly are back on TV every day, showcasing their extremely physical brand of hilarious slapstick comedy that has made them one of the most famous comedy troupes in history.

"Do the Stooges fit on Spike TV? Why, soit'nly," said Rob Friedman, Senior Vice President, Programming, Spike TV. "The Fools Rule marathon we ran on April Fool's Day showed us that the Stooges are more popular than ever, and we're thrilled to give a whole new generation a pie in the face."

Spike TV's The Three Stooges "Slap Happy Hour" is a one-hour summer comedy block that incorporates tidbits of Stooge facts and trivia within two classic shorts, including "A Guide to Self-Instoogement."

The Three Stooges kicked-off on Spike TV with a nine-hour April Fool's Day marathon, before moving to its regular timeslot on Saturdays and Sundays (9:00-10:00 AM, ET/PT). The marathon exceeded year ago time period averages by +150% in M18-49, +73% in P18-49 and increased the average audience by +82%. After six weeks on Spike TV, its weekend telecasts averaged 348,000 viewers, an increase of 23% versus last year.

Spike TV, the first network for men, is available in 88 million households and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE:VIA)(NYSE:VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VH1, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Source: Spike TV

CONTACT: Press: Shana Agron of Spike TV, +1-212-846-5639, or
shana.agron@mtvstaff.com

Web site: http://www.spiketv.com/

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