blinkx TV Links to Unique UK Sporting Highlights

blinkx TV Links to Unique UK Sporting Highlights

blinkx Signs Agreement With In The Box Media to Bring Users Popular Football, Golf and Combative Sport Clips

SAN FRANCISCO, May 23 /PRNewswire/ -- blinkx, the smartest thing on your computer and on the Web, today announced a partnership with In The Box Media to make TV content from three of the UK's top sporting websites, www.conferencefootball.tv, www.pgapro.tv and www.combat.tv fully searchable through www.blinkx.tv. blinkx.tv's unique technology lets users jump straight to the crucial moments, whether it's the opening hit in the series or final tackle of the match by indexing the entire video stream. This latest agreement adds even more sporting content, including specialist material, to blinkx.tv's archive, which includes content from major sports broadcasters.

Bringing specialist sports clips, including footage from key tournaments and matches around the UK, to the desktop for the first time, the partnership offers sports enthusiasts a new way to find and watch highlights of grass roots, independent sporting action on demand. Nationwide sponsored Conference Football, the highest competition for semi-professional football, have signed blinkx.tv for the 2005 season to give football fans on demand access to get match highlights, team updates and other video content of the game from www.blinkx.tv. Highlights from the PGAPro series, from watching the final round of Pro Championships to key events, such as Beverly Lewis being elected the first woman to captain the PGA will be available on demand for golfing enthusiasts. Completing the trio, content from www.combat.tv lets blinkx users get snapshots from the ring as fighters from world champions to upcoming talent battle it out for the titles. The triple deal makes www.blinkx.tv the definitive place for users to find and watch footage of the semi-professional sport from around the UK. Today's partnership, which combines leading technology with quality footage, sets a new precedent for the way fans will stay in touch with developments in their favourite sports in the future.

"Passionate sports fans want to get immediately to the moments that matter, where titles are won and lost -- they're looking for on demand access to the critical seconds without wasting time searching for those vital moments. Working with blinkx enables us to offer our users exactly that, pinpoint accuracy and all with just a few clicks," said Peter Lewinton, Managing Director, In the Box Media. "Unlike other technologies, blinkx's unique technology can actually understand the whole clip so users can jump right into the video and see the precise clip they want. What's so compelling about blinkx is that users can decide what they want to see and get straight to that content the moment they want to see it -- that's a very attractive proposition for both In The Box Media and sports fans."

"Britain is world renowned as a sporting nation, with impressive achievements at local, national and international levels; both participation rates and general interest in sporting activities are currently extremely high in the UK. Many of our users have shown a strong interest in sports related content and we're extremely pleased to partner with In The Box Media in order to respond positively to that demand," said Federico Grosso, Vice President, Business Development, blinkx. "Sport, especially community sport, plays an integral part in many people's lives and we're pleased to be able to offer users more ways to link up with what's happening in sports across the UK."

About blinkx

blinkx, the smartest thing on your computer and on the Web, is changing the way that people think about search. Only blinkx can harness the desktop, Web and TV -- unifying content with a one stop search tool. Available to users on the Web at www.bxfind.com and www.blinkx.tv, as well as free to download, blinkx automatically and intelligently links to content anywhere and in any format, on the Web, on the desktop and even on TV. blinkx's conceptual toolbar means users are no longer limited to keyword search; instead, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, from local, Web and TV searches, based on context. In addition, www.blinkx.tv makes thousands of hours of TV content fully searchable and available on demand for the first time. blinkx is a privately held company based in San Francisco and London. More information is available at www.blinkx.com.

Source: blinkx

CONTACT: Julia Blystone of Outcast Communications, +1-415-392-8282, or
Julia@outcastpr.com, for blinkx

Web site: http://www.blinkx.com/

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