Belo Names New General Managers in New Orleans and Spokane

Belo Names New General Managers in New Orleans and Spokane

Bud Brown Named President and General Manager of WWL-TV; DJ Wilson Named President and General Manager of KREM-TV/KSKN-TV

DALLAS, May 23 /PRNewswire-FirstCall/ -- Belo Corp. (NYSE:BLC) announced today that Bud Brown has been named president and general manager of WWL-TV, the Company's CBS affiliate in New Orleans, effective immediately. He succeeds Jimmie Phillips, who has retired from her fulltime position after an extraordinary, 36-year career. Phillips will continue to support Belo as a consultant. Brown has served most recently as president and general manager at KREM-TV(CBS) and KSKN-TV(WB) in Spokane, where he has led KREM to the market's top position in news, revenue and community service after joining the station in 2000. Deborah "DJ" Wilson will become president and general manager at KREM and KSKN in the fall of 2005. She currently serves as vice president and assistant general manager at KING-TV(NBC), KONG-TV(IND) and NorthWest Cable News in Seattle/Tacoma.

Rick Keilty, senior vice president for Belo's television station group that includes WWL, said, "We look forward to having Bud build on the legacy that has been established at WWL-TV over many decades. Bud is well equipped to lead WWL, consistently one of the top-rated CBS affiliates in the country and one of the industry's most respected television stations. He has distinguished himself as a talented leader at five of Belo's television stations. Bud brings a strong background in marketing, operations and production to WWL and truly personifies Belo's commitment to superior journalism and community leadership."

Dave Lougee, senior vice president for Belo's Northwest television station group that includes KREM and KSKN, said, "DJ is an outstanding broadcast executive, whose leadership and energy will help us further solidify Belo's #1 market position in Spokane. She's a savvy sales and marketing professional, an outstanding business manager and a committed community leader. Her contributions have been pivotal in Belo's strong market growth in Seattle/Tacoma. DJ's experience in different markets around the country has helped her to bring creative business development strategies to every assignment she's had at Belo."

Brown began his career at Belo in 1985 as production manager at WVEC-TV in Hampton/Norfolk, Virginia. From 1987 to 1999 he worked as creative services director at four current or former Belo properties: KOTV in Tulsa, WVEC, KIRO-TV in Seattle/Tacoma and KHOU-TV in Houston. He was promoted to vice president and general manager at KOTV in 1999 and moved into his most recent assignment at KREM and KSKN one year later. In January 2005, Brown was named president and general manager for the stations. During the first 10 years of his career before he joined Belo, Brown held a series of production and director positions at WITN-TV in Washington, North Carolina; WWAY-TV in Wilmington, North Carolina; and stations in Winston-Salem and Raleigh, North Carolina, and Providence, Rhode Island.

Brown has won several awards from the National Academy of Television Arts and Sciences as well as national awards from PROMAX and numerous Advertising Federation Awards. He earned his Bachelor of Arts degree in speech communications from North Carolina State University.

Wilson assumed her most recent sales and marketing leadership role for Belo's Seattle/Tacoma operations in 2002. She has spent almost 21 years in the Seattle/Tacoma market during her 27-year career in television sales and marketing management. Eight of those years were spent with KING, as vice president/sales and marketing and director/sales and marketing from 1998 to 2002 and as national sales manager and local sales manager from 1991 to 1995. Wilson spent 10 years with KIRO in various sales management positions from 1982 to 1988 and 1974 to 1978. She has also worked as local sales manager at WJBK-TV in Detroit, national sales manager at WAGA-TV in Atlanta, and vice president/sales and marketing at WBRC-TV in Birmingham.

Wilson is on the boards of the Boys & Girls Clubs of King County and the Pacific Mountain Affiliate of the American Heart Association, the sales advisory committee of the Television Bureau of Advertising and the advisory board for the Edward R. Murrow School of Communications at Washington State University. She is past vice president of the Seattle Advertising Federation and past president of the Marketing Communications Executives International (MCEI). She holds a bachelor's degree in communications from the Murrow School of Communications at Washington State University.

Doug Armstrong, president and general manager at KTVB-TV in Boise, will assume additional duties as acting general manager for Belo's Spokane media operations until Wilson moves into her new role in the fall. Armstrong has led KTVB, the number-one rated television station in Idaho, since 1996.

About Belo

Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with 7,600 employees and $1.5 billion in annual revenues, Belo operates in some of America's most dynamic markets in Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic. Belo owns 19 television stations, six of which are in the 15 largest U.S. broadcast markets. The Company also owns or operates seven cable news channels and manages one television station through a local marketing agreement. Belo's daily newspapers are The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). The Company also publishes specialty publications targeting young adults, affluent populations and the fast-growing Hispanic market, including Quick and al dia in Dallas/Fort Worth, and the d, El D and La Prensa in Riverside. Belo operates more than 30 Web sites associated with its operating companies. Additional information is available at http://www.belo.com/ or by contacting Carey Hendrickson, vice president/Investor Relations & Corporate Communications, at 214-977-6626.

Source: Belo Corp.

CONTACT: Carey Hendrickson, vice president-Investor Relations &
Corporate Communications of Belo Corp., +1-214-977-6626

Web site: http://www.belo.com/

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